VC-1245 · London & South East
Company AJ
Account since 6 May 2024 · Guildford · 2 branches · Buyer Paul Tremaine
Sales, last 12 months
£745k
Gross profit
£223k
Orders placed
107
Days since last order
17
Returns rate
1.45%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
8.9
Best month
£79k
Last 3 months trend
-2.6%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £285,308 | £273,509 | +4.3% | 24.5% | 38.3% peer 43.2% |
| Intruder | £141,055 | £138,091 | +2.1% | 28.1% | 18.9% peer 14.9% |
| Access Control | £98,323 | £89,937 | +9.3% | 37.7% | 13.2% peer 7.8% |
| Emergency Lighting | £78,649 | £77,643 | +1.3% | 30.7% | 10.6% peer 9.6% |
| Accessories | £75,784 | £68,731 | +10.3% | 43.4% | 10.2% peer 8.6% |
| Fire | £66,176 | £61,910 | +6.9% | 28.9% | 8.9% peer 15.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
2 branches · 3 named contacts
Primary buyer: Paul Tremaine, Purchasing manager
Credit status
Good standing
£100,882 of £211,000 limit in use (48%)
Support enquiries
10 in the last 90 days
Technical support tickets raised by branch staff
Training attended
0 of 5 invitations
Product and installation training days
Returns rate
1.45%
Trade average is 2.1% of sales value
Installer Portal activity
10 designs · 4 proposals · 0 opportunities claimed
Last activity 31 Oct 2025
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
6 May 2024
London & South East · Guildford
Contacts
Paul Tremaine
Purchasing manager
contact1@companyaj.co.uk 01614 270905
Vikram Sutcliffe
Service manager
contact2@companyaj.co.uk 01840 512105
Joanne Oakes
Estimator
contact3@companyaj.co.uk 01249 712590
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- LinkedInEvent9 Oct 2026
Exhibited at a regional fire and security exhibition.
- FacebookProduct post15 Sept 2026
Shared a manufacturer promotion on emergency lighting battens.
- LinkedInNew hire8 Sept 2026
Appointed an additional estimator to support bid volume.
- LinkedInProject completed14 Aug 2026
Handed over a school access control and CCTV installation.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Contracts administrator
14 Oct 2026Guildford
A single replacement role, consistent with steady trading rather than growth.
Google reviews
Public review score for the company, with the six-month trend.
4.4
from 151 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
Accounts filed
2 Jun 2026Accounts for the last financial year were filed on time.
New director
9 Apr 2026A director was appointed to the board.
Latest website news
Items the company has published on its own news page.
Trade counter hours updated
2 Jun 2026Opening hours extended on Saturday mornings.
Accreditation renewed
1 Feb 2026Industry accreditation renewed for another three-year cycle.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for contracts administrator in Guildford points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Call Company AJ: orders behind their usual rhythm
No order inside the account's normal ordering rhythm, with monthly spend at stake.
1 open action worth £15,179 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
No family is materially below the peer median. This account buys close to the full range for its size.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Abandoned basket9 × Brand 1 Network Video Encoder, 4 × Brand 15 Dual Technology Detector left in the basket£9,8622026-10-30
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 6 installers in and around Guildford buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.4
local average 4.0
At or above the local average
Growth, year on year
+5.0%
local average +3.2%
Growing at or ahead of the area
Hiring now
Yes
local 2 of 5
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 3 | Sutton10.61 miles away | Fire, Intruder | BAFENSISSAIB | 3.9146 reviews | 37 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 12 | Croydon11.14 miles away | Emergency Lighting, Fire | SSAIB | 4.093 reviews | 4 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 15 | Basildon11.49 miles away | Access Control, CCTV, Intruder | NSISSAIB | 3.9157 reviews | 39 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 16 | Reading16.32 miles away | Access Control, Intruder | BAFE | 4.1214 reviews | 22 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 8 | Croydon16.6 miles away | Emergency Lighting, Fire | BAFENSI | 4.335 reviews | 5 | No | Little public activity this year and no roles advertised. | Prospect |
AI insights
- Company AJ is losing ground to Installer 15, a Basildon access control installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 15 to the prospect list.
- Long Lever Supply supplies 2 of the 6 installers tracked in and around Guildford, an estimated 56% of local equipment spend.
- 2 of 5 local installers are growing faster than this account at +5% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 1
CCTV
Brand 4
CCTV
Brand 8
Fire
Brand 7
Fire
Brand 15
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company AJ is a mid-tier trade account in London & South East, buying predominantly CCTV and Intruder. Over the last 12 months they placed 107 orders worth £745k at 29.9% gross margin (+5.0% year on year). Ordering pattern is steady at 30% gross margin with no material movement in any single category. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
Ordering pattern is steady at 30% gross margin with no material movement in any single category.
Prioritised action plan
Re-onboard the design team to the Installer Portal
MediumDigital team · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle