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7 sections · Dec 2025 – Nov 2026 · every figure calculated from the demonstration data. Edit any commentary section directly on the page below.
Long Lever
Intelligence 360
Board pack
Monthly commercial review
Period covered: Dec 2025 – Nov 2026
Prepared for
Long Lever Supply board and senior leadership team
Generated
09/11/2026, 12:35:08
Sources
the ERP (products, pricing, stock, accounts) and the trade website order data, read-only.
Concept demonstration · fictional data · not a live Long Lever Supply report
Long Lever
Intelligence 360
Contents
- 01Executive summary3
- 02Sales and margin performance4
- 03Category performance5
- 04Regional performance6
- 05Top accounts and risks7
- 06Stock, cash and purchasing8
- 07Action plan9
Long Lever
Intelligence 360
01
Executive summary
Long Lever Supply recorded annual sales of £21,703,580.68, representing a 9.8% increase over the previous period. Gross profit reached £6,172,071.13, although the gross margin percentage contracted by 0.49% to 28.44%. The business currently serves 20 active accounts out of a total base of 60, with 23 accounts identified as requiring urgent attention.
Annual sales growth of 9.8% achieved.
Margin compression of 0.49% noted.
23 accounts identified for immediate attention.
Net sales
£21,703,581
+9.8% vs prior period
Gross margin
28.4%
-0.5 points vs prior
Active accounts
20
of 60 on file
Accounts needing attention
23
£7,096,802 of sales affected
Slow-moving stock
£0
0 lines
Opportunities flagged
19
cross-sell and range actions
Long Lever
Intelligence 360
02
Sales and margin performance
The company processed 4,376 orders throughout the period, contributing to the total revenue of £21,703,580.68. While total sales grew by 9.8% from the prior year figure of £19,766,516.65, the margin delta of -0.49% indicates a tightening in profitability per transaction. Monitoring the 23 attention accounts, which represent £7,096,802.11 in historical sales, remains critical for protecting current revenue levels.
Total sales reached £21.7 million.
Order volume totaled 4,376 transactions.
Attention accounts represent £7.1 million in sales volume.
Monthly sales, last 12 months
Long Lever
Intelligence 360
03
Category performance
CCTV remains the primary revenue driver, accounting for 43.54% of total share with £9,450,119.08 in sales. Intruder and Fire categories saw growth of 11.27% and 9.83% respectively, though both experienced slight margin percentage variations. Accessories continues to provide the highest margin at 42.07%, despite representing the smallest share of the total business at 8.31%.
CCTV represents 43.54% of total sales.
Accessories maintains the highest margin at 42.07%.
Intruder category sales increased by 11.27%.
Sales and margin by category
Category performance
| Category | Sales | Change | Gross profit | Margin |
|---|---|---|---|---|
| CCTV | £9,450,119 | +9.7% | £2,299,900 | 24.3% |
| Intruder | £3,374,658 | +11.3% | £914,871 | 27.1% |
| Fire | £3,361,411 | +9.8% | £962,008 | 28.6% |
| Emergency Lighting | £1,991,429 | +8.7% | £616,031 | 30.9% |
| Accessories | £1,804,552 | +8.3% | £759,110 | 42.1% |
| Access Control | £1,721,411 | +10.4% | £620,151 | 36.0% |
Long Lever
Intelligence 360
04
Regional performance
Regional performance was led by London and South East with £12,208,448.95 in sales, showing a year-on-year increase of 3.79%. Scotland recorded the highest growth rate at 12.69%, significantly outperforming the national trend. Conversely, Wales and the South West faced challenges with year-on-year sales declines of 5.25% and 4.06% respectively.
Scotland led regional growth at 12.69%.
London and South East contributed £12.2 million in sales.
Wales and South West recorded year-on-year declines.
Regional sales
Regional performance
| Region | Accounts | Sales LTM | Year on year | Gross margin | Needing attention |
|---|---|---|---|---|---|
| London & South East | 14 | £12,208,449 | +3.8% | 28.7% | 6 / 14 |
| Midlands | 8 | £7,581,047 | +1.1% | 28.4% | 1 / 8 |
| South West | 11 | £6,972,853 | -4.1% | 28.1% | 5 / 11 |
| Yorkshire & North East | 9 | £6,661,024 | +1.2% | 28.0% | 3 / 9 |
| Wales | 6 | £4,880,703 | -5.3% | 28.2% | 3 / 6 |
| East of England | 6 | £3,852,777 | -3.5% | 28.6% | 3 / 6 |
| Scotland | 3 | £2,901,358 | +12.7% | 28.4% | 1 / 3 |
| North West | 3 | £1,929,455 | +6.0% | 27.6% | 1 / 3 |
Long Lever
Intelligence 360
05
Top accounts and risks
Management of top accounts and high-risk customers is essential to maintaining current stability. Company P stands as the largest account with £1,841,595.22 in sales, while Company C shows strong growth of 32.53%. We have 23 accounts currently flagged for attention, including Company BE which has seen a 54.28% decline in year-on-year sales and no activity for 130 days.
Company P is the largest account by revenue.
23 accounts identified as requiring urgent attention.
Company BE shows a 54.28% sales decline.
Top twenty accounts by sales
| Account | Region | Sales LTM | Year on year | Margin | Health |
|---|---|---|---|---|---|
| Company P | London & South East | £1,841,595 | +3.5% | 27.4% | 61 |
| Company O | London & South East | £1,813,261 | +5.9% | 29.7% | 62 |
| Company AF | East of England | £1,788,890 | -1.0% | 29.1% | 56 |
| Company AA | London & South East | £1,655,046 | +8.8% | 28.1% | 62 |
| Company F | Scotland | £1,633,161 | +26.4% | 28.6% | 73 |
| Company I | Wales | £1,558,844 | +18.0% | 27.6% | 71 |
| Company V | Midlands | £1,536,807 | -2.1% | 27.9% | 55 |
| Company Y | London & South East | £1,527,831 | +10.6% | 28.8% | 65 |
| Company U | Wales | £1,503,199 | +0.5% | 28.6% | 63 |
| Company S | South West | £1,451,742 | +0.2% | 28.2% | 66 |
| Company T | Midlands | £1,355,567 | -6.5% | 29.1% | 60 |
| Company L | Midlands | £1,322,774 | +28.8% | 28.3% | 73 |
| Company C | London & South East | £1,275,707 | +32.5% | 29.6% | 80 |
| Company AD | Wales | £1,256,436 | +4.8% | 28.5% | 58 |
| Company R | Midlands | £1,255,366 | +3.6% | 28.3% | 68 |
| Company AE | Yorkshire & North East | £1,204,008 | -6.3% | 27.2% | 58 |
| Company AI | North West | £1,195,273 | +7.8% | 28.0% | 69 |
| Company AH | Yorkshire & North East | £1,174,042 | -3.9% | 27.6% | 59 |
| Company D | Scotland | £1,079,547 | +14.9% | 28.1% | 66 |
| Company AB | South West | £1,076,619 | +5.5% | 27.1% | 64 |
Long Lever
Intelligence 360
06
Stock, cash and purchasing
Current inventory management shows optimal health with no slow-moving stock value or lines recorded. The company maintains a strong position with no fast-moving stock currently below 30 days of cover. Returns value for the period reached £482,001.78, which requires analysis to ensure it does not negatively impact future gross margins.
No slow-moving stock value identified.
Returns value totaled £482,001.78.
Fast-moving stock inventory levels are sufficient.
Slow-moving stock value
£0
0 lines in slow or non-moving bands
Catalogue stock value
£0
0 product lines
Fast movers under 30 days cover
0
replenishment review
Gross margin on period sales
28.4%
-0.5 points vs prior
Largest slow-moving lines
| Product | Brand | Category | Units held | Stock value | Days cover |
|---|
Long Lever
Intelligence 360
07
Action plan
The following actions are prioritized to address current performance trends and risk factors. These initiatives focus on account retention, category recovery, and improving visibility into customer pipelines. Progress will be reviewed against the identified figures in the next cycle.
Action plan addresses decline in high-value accounts.
Strategies focused on cross-selling and margin protection.
Requirement to improve pipeline visibility in attention accounts.
| Action | Owner | Timescale | Impact |
|---|---|---|---|
| Initiate account recovery audits for the top 5 attention accounts with the highest lost sales. | Regional account manager | Next 14 days | High |
| Implement a cross-sell campaign targeting the 8 identified candidates to improve revenue mix. | Business development | Next 30 days | Medium |
| Analyze the £482,001.78 in returns to identify specific product or specification failure trends. | Buying team | Next 30 days | High |
| Launch training initiative to increase Installer Portal adoption among declining accounts. | Training team | Next quarter | Medium |
| Review credit terms for accounts on hold with high credit utilization to protect cash flow. | Finance | This week | High |