Decisions and outcomes
Did it work?
Every action is logged when it is closed. Twenty-one days later the platform compares that account's spend with the spend before the call and scores the outcome.
Fictitious example · real build
Actions completed
36
1 still awaiting measurement
Won back
60%
of 35 measured actions
Recovered this quarter
£388,481
from won back and partly recovered work
Still open
2
1 snoozed · 1 sent back
What the outcomes show
- Actions completed within 7 days recover 80.2 times more than those completed after 21 days, £17,017 against £212 per action.
- Rebate tier actions pay off 75% of the time against 45% for lapsing account actions.
- Lapsing account work has recovered £141,087 across 5 completed actions, an average of £28,217 each.
Win rate by action type
Which kinds of action actually pay off, measured on closed actions with a full 21 days of trading after them.
Lapsing account£141,087
Basket gap£99,776
Website signal£16,651
Rebate tier£95,268
Margin leak£19,205
Stock risk£16,494
Recent outcomes
The last twelve completed actions, with what the trading data said afterwards.
| Completed | Account | Action | Type | Owner | Outcome | Recovered |
|---|---|---|---|---|---|---|
| 2026-11-04 | Company AG | Call Company AG: orders behind their usual rhythm | Lapsing account | C. Rowe | Partly recovered | £5,724 |
| 2026-11-01 | Company X | Call Company X: orders behind their usual rhythm | Lapsing account | C. Rowe | Partly recovered | £7,989 |
| 2026-10-31 | Company BD | Chase the buying team on a fast-moving line short of cover | Stock risk | C. Rowe | Won back | £8,030 |
| 2026-10-30 | Company U | Follow up Company U's website basket | Website signal | D. Ferreira | Partly recovered | £2,610 |
| 2026-10-29 | Company AL | Call Company AL: orders behind their usual rhythm | Lapsing account | H. Naylor | No change | — |
| 2026-10-27 | Company Y | Push supplier volume through Company Y to reach the next rebate tier | Rebate tier | C. Rowe | No change | — |
| 2026-10-24 | Company AO | Follow up Company AO's website basket | Website signal | H. Naylor | Won back | £10,637 |
| 2026-10-23 | Company Q | Review pricing and mix with Company Q: margin has slipped | Margin leak | H. Naylor | Partly recovered | £2,333 |
| 2026-10-19 | Company AV | Call Company AV: orders behind their usual rhythm | Lapsing account | H. Naylor | No change | — |
| 2026-10-19 | Company AI | Offer Company AI the product family bundle they buy elsewhere | Basket gap | A. Baxter | Won back | £60,727 |
| 2026-10-17 | Company BC | Follow up Company BC's website basket | Website signal | C. Rowe | Awaiting measurement | — |
| 2026-10-17 | Company AJ | Push supplier volume through Company AJ to reach the next rebate tier | Rebate tier | C. Rowe | Won back | £45,267 |