VC-1182 · London & South East
Company AA
Account since 15 Nov 2021 · Guildford · 2 branches · Buyer Nicola Chamberlain
Sales, last 12 months
£1.66m
Gross profit
£466k
Orders placed
222
Days since last order
11
Returns rate
3.62%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
18.5
Best month
£152k
Last 3 months trend
-6.5%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £740,914 | £659,545 | +12.3% | 24.1% | 44.8% peer 43.2% |
| Intruder | £305,222 | £286,484 | +6.5% | 26.0% | 18.4% peer 14.9% |
| Fire | £268,803 | £263,369 | +2.1% | 29.0% | 16.2% peer 15.8% |
| Accessories | £168,676 | £154,977 | +8.8% | 42.4% | 10.2% peer 8.6% |
| Access Control | £97,804 | £88,350 | +10.7% | 36.2% | 5.9% peer 7.8% |
| Emergency Lighting | £73,627 | £67,726 | +8.7% | 31.0% | 4.5% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
2 branches · 3 named contacts
Primary buyer: Nicola Chamberlain, Purchasing manager
Credit status
Good standing
£119,475 of £271,000 limit in use (44%)
Support enquiries
18 in the last 90 days
Technical support tickets raised by branch staff
Training attended
6 of 2 invitations
Product and installation training days
Returns rate
3.62%
Trade average is 2.1% of sales value
Installer Portal activity
2 designs · 5 proposals · 1 opportunities claimed
Last activity 28 Oct 2026
Marketing engagement
High
42% average email open rate — shown only because consent is recorded
Account since
15 Nov 2021
London & South East · Guildford
Contacts
Nicola Chamberlain
Purchasing manager
contact1@companyaa.co.uk 01127 477570
Simon Rowntree
Estimator
contact2@companyaa.co.uk 01861 155920
Zoe Naylor
Branch manager
contact3@companyaa.co.uk 01412 146688
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- LinkedInProject completed19 Oct 2026
Handed over a school access control and CCTV installation.
- XNew service25 Sept 2026
Added out-of-hours call-out cover for maintenance customers.
- LinkedInNew hire14 Sept 2026
Appointed an additional estimator to support bid volume.
- LinkedInEvent7 Sept 2026
Exhibited at a regional fire and security exhibition.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Contracts administrator
15 Aug 2026Guildford
A single replacement role, consistent with steady trading rather than growth.
Google reviews
Public review score for the company, with the six-month trend.
4.1
from 141 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
New director
4 Nov 2025A director was appointed to the board.
New office address
27 Sept 2025The registered office address was updated on the register.
Latest website news
Items the company has published on its own news page.
Accreditation renewed
5 May 2026Industry accreditation renewed for another three-year cycle.
Team page refreshed
21 Mar 2026The company team and contact pages were updated.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for contracts administrator in Guildford points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Call Company AA: orders are 11 days late against their usual 2-day rhythm
No order for 11 days against an average of one every 2 days, on £138k a month of trade and 28% margin.
1 open action worth £137,921 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
No family is materially below the peer median. This account buys close to the full range for its size.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Repeat product viewBrand 9 Aspirating Detection Unit viewed on 6 separate days£4,3242026-11-04
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 6 installers in and around Guildford buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.1
local average 4.3
Below the local average
Growth, year on year
+8.8%
local average +10.6%
Growing more slowly than the area
Hiring now
Yes
local 0 of 5
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 18 | Watford0.56 miles away | Access Control, Fire, Intruder | BAFENSISSAIB | 4.4153 reviews | 39 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 4 | Reading1.14 miles away | Emergency Lighting, Fire | BAFESSAIB | 4.049 reviews | 38 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 8 | Croydon10.74 miles away | Emergency Lighting, Fire | BAFENSI | 4.335 reviews | 5 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 5 | Basildon12.36 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 4.857 reviews | 25 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 7 | Basildon17.75 miles away | CCTV, Emergency Lighting, Fire | SSAIB | 3.7221 reviews | 3 | No | Steady activity: occasional project posts and maintenance offers. | Prospect |
AI insights
- Long Lever Supply supplies 2 of the 6 installers tracked in and around Guildford, an estimated 61% of local equipment spend.
- 3 of 5 local installers are growing faster than this account at +8.85% year on year.
- A Google rating of 4.1 sits below the 4.25 average across the 5 nearby installers tracked.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 2
CCTV
Brand 4
CCTV
Brand 9
Fire
Brand 7
Fire
Brand 12
Intruder
Brand 13
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company AA is a top-tier trade account in London & South East, buying predominantly CCTV and Intruder. Over the last 12 months they placed 222 orders worth £1.66m at 28.1% gross margin (+8.9% year on year). Returns at 3.6% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 3.6% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle