VC-1105 · London & South East
Company P
Account since 17 Jan 2016 · Croydon · 3 branches · Buyer Wendy Baxter
Sales, last 12 months
£1.84m
Gross profit
£505k
Orders placed
487
Days since last order
4
Returns rate
3.04%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
40.6
Best month
£205k
Last 3 months trend
-13.8%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £801,747 | £761,564 | +5.3% | 23.0% | 43.5% peer 43.2% |
| Intruder | £363,228 | £354,248 | +2.5% | 27.0% | 19.7% peer 14.9% |
| Fire | £326,265 | £319,722 | +2.0% | 26.8% | 17.7% peer 15.8% |
| Accessories | £223,899 | £221,169 | +1.2% | 43.0% | 12.2% peer 8.6% |
| Emergency Lighting | £121,366 | £117,123 | +3.6% | 30.1% | 6.6% peer 9.6% |
| Access Control | £5,090 | £5,067 | +0.5% | 35.3% | 0.3% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Wendy Baxter, Contracts manager
Credit status
Good standing
£219,386 of £401,000 limit in use (55%)
Support enquiries
9 in the last 90 days
Technical support tickets raised by branch staff
Training attended
7 of 7 invitations
Product and installation training days
Returns rate
3.04%
Trade average is 2.1% of sales value
Installer Portal activity
16 designs · 8 proposals · 3 opportunities claimed
Last activity 31 Dec 2025
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
17 Jan 2016
London & South East · Croydon
Contacts
Wendy Baxter
Contracts manager
contact1@companyp.co.uk 01573 328040
Mark Oakes
Service manager
contact2@companyp.co.uk 01169 485850
Daniel Mercer
Branch manager
contact3@companyp.co.uk 01916 758374
Emma Doyle
Branch manager
contact4@companyp.co.uk 01301 168778
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- LinkedInEvent2 Oct 2026
Exhibited at a regional fire and security exhibition.
- FacebookProduct post10 Sept 2026
Shared a manufacturer promotion on emergency lighting battens.
- LinkedInProject completed13 Aug 2026
Handed over a school access control and CCTV installation.
- LinkedInNew hire10 Aug 2026
Appointed an additional estimator to support bid volume.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Security installation engineer
21 Sept 2026Croydon
A single replacement role, consistent with steady trading rather than growth.
Google reviews
Public review score for the company, with the six-month trend.
4.3
from 87 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
Accounts filed
25 Aug 2026Accounts for the last financial year were filed on time.
New director
10 Jul 2026A director was appointed to the board.
Latest website news
Items the company has published on its own news page.
Trade counter hours updated
3 Aug 2026Opening hours extended on Saturday mornings.
Team page refreshed
17 Jun 2026The company team and contact pages were updated.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for security installation engineer in Croydon points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Call Company P: orders are 4 days late against their usual 1-day rhythm
No order for 4 days against an average of one every 1 days, on £153k a month of trade and 27% margin.
1 open action worth £153,466 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £107,350 a year of spend in these families is going to another distributor, measured against the top-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 9 installers in and around Croydon buy from Long Lever Supply.
7 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.3
local average 4.0
At or above the local average
Growth, year on year
+3.5%
local average +6.1%
Growing more slowly than the area
Hiring now
Yes
local 1 of 8
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 5 | Basildon0.8 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 4.857 reviews | 25 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 3 | Sutton1.59 miles away | Fire, Intruder | BAFENSISSAIB | 3.9146 reviews | 37 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 13 | Basildon6.22 miles away | Fire, Intruder | BAFENSISSAIB | 3.255 reviews | 10 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 8 | Croydon7.08 miles away | Emergency Lighting, Fire | BAFENSI | 4.335 reviews | 5 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 12 | Croydon8.05 miles away | Emergency Lighting, Fire | SSAIB | 4.093 reviews | 4 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 1 | Basildon8.87 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.982 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 4 | Reading13.95 miles away | Emergency Lighting, Fire | BAFESSAIB | 4.049 reviews | 38 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 16 | Reading16 miles away | Access Control, Intruder | BAFE | 4.1214 reviews | 22 | No | Steady activity: occasional project posts and maintenance offers. | Prospect |
AI insights
- Long Lever Supply supplies 2 of the 9 installers tracked in and around Croydon, an estimated 43% of local equipment spend.
- 4 of 8 local installers are growing faster than this account at +3.52% year on year.
- 1 of 8 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 2
CCTV
Brand 6
CCTV
Brand 11
Fire
Brand 10
Fire
Brand 13
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company P is a top-tier trade account in London & South East, buying predominantly CCTV and Intruder. Over the last 12 months they placed 487 orders worth £1.84m at 27.4% gross margin (+3.5% year on year). Access control is 0.3% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
Access control is 0.3% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere.
Returns at 3.0% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Cross-sell the access control range with a site survey
HighBusiness development · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle