VC-1098 · London & South East
Company O
Account since 24 Apr 2020 · Watford · 1 branches · Buyer Kevin Mercer
Sales, last 12 months
£1.81m
Gross profit
£538k
Orders placed
530
Days since last order
24
Returns rate
3.32%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
44.2
Best month
£179k
Last 3 months trend
-15.8%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £837,859 | £771,201 | +8.6% | 26.3% | 46.2% peer 43.2% |
| Fire | £274,562 | £269,375 | +1.9% | 28.8% | 15.1% peer 15.8% |
| Intruder | £205,660 | £187,356 | +9.8% | 27.0% | 11.3% peer 14.9% |
| Accessories | £193,112 | £186,354 | +3.6% | 42.3% | 10.7% peer 8.6% |
| Access Control | £164,327 | £161,424 | +1.8% | 36.1% | 9.1% peer 7.8% |
| Emergency Lighting | £137,740 | £136,047 | +1.2% | 30.5% | 7.6% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
1 branches · 2 named contacts
Primary buyer: Kevin Mercer, Procurement lead
Credit status
Good standing
£106,852 of £312,000 limit in use (34%)
Support enquiries
8 in the last 90 days
Technical support tickets raised by branch staff
Training attended
1 of 3 invitations
Product and installation training days
Returns rate
3.32%
Trade average is 2.1% of sales value
Installer Portal activity
8 designs · 6 proposals · 1 opportunities claimed
Last activity 6 May 2026
Marketing engagement
High
57% average email open rate — shown only because consent is recorded
Account since
24 Apr 2020
London & South East · Watford
Contacts
Kevin Mercer
Procurement lead
contact1@companyo.co.uk 01826 974787
Joanne Naylor
Estimator
contact2@companyo.co.uk 01265 444973
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- LinkedInProject completed1 Nov 2026
Handed over a school access control and CCTV installation.
- FacebookProduct post29 Oct 2026
Featured a wireless intruder range aimed at retrofit work.
- FacebookProduct post1 Oct 2026
Shared a manufacturer promotion on emergency lighting battens.
- LinkedInEvent18 Sept 2026
Exhibited at a regional fire and security exhibition.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Estimator
7 Aug 2026Watford
A single replacement role, consistent with steady trading rather than growth.
Google reviews
Public review score for the company, with the six-month trend.
4.4
from 74 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
New director
25 Sept 2026A director was appointed to the board.
New office address
2 Aug 2026The registered office address was updated on the register.
Accounts filed
9 Apr 2026Accounts for the last financial year were filed on time.
Latest website news
Items the company has published on its own news page.
Accreditation renewed
29 Aug 2026Industry accreditation renewed for another three-year cycle.
Team page refreshed
27 Jun 2026The company team and contact pages were updated.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for estimator in Watford points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Call Company O: orders are 24 days late against their usual 1-day rhythm
No order for 24 days against an average of one every 1 days, on £151k a month of trade and 30% margin.
1 open action worth £151,105 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £10,130 a year of spend in these families is going to another distributor, measured against the top-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Quote not convertedQuote VC-Q4960: 18 × Brand 5 Network Video Encoder, sent 4 days ago and not yet ordered£9,9862026-11-01
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
3 of 9 installers in and around Watford buy from Long Lever Supply.
6 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.4
local average 3.8
At or above the local average
Growth, year on year
+5.9%
local average +8.8%
Growing more slowly than the area
Hiring now
Yes
local 1 of 8
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 6 | Reading1.19 miles away | Emergency Lighting, Fire | SSAIB | 3.5127 reviews | 23 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 1 | Basildon3.73 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.982 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 4 | Reading7.58 miles away | Emergency Lighting, Fire | BAFESSAIB | 4.049 reviews | 38 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 7 | Basildon8.48 miles away | CCTV, Emergency Lighting, Fire | SSAIB | 3.7221 reviews | 3 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 17 | Watford9.89 miles away | Access Control, Emergency Lighting, Fire | BAFENSISSAIB | 4.9155 reviews | 34 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 9 | Sutton12.38 miles away | Emergency Lighting, Fire | SSAIB | 3.9183 reviews | 25 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 2 | Reading13.47 miles away | CCTV, Intruder | BAFESSAIB | 3.667 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 14 | Watford16.47 miles away | Access Control, CCTV, Intruder | BAFENSISSAIB | 3.2215 reviews | 30 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
AI insights
- Company O is losing ground to Installer 6, a Reading emergency lighting installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 6 to the prospect list.
- Long Lever Supply supplies 3 of the 9 installers tracked in and around Watford, an estimated 58% of local equipment spend.
- 4 of 8 local installers are growing faster than this account at +5.93% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 2
CCTV
Brand 9
Fire
Brand 11
Fire
Brand 13
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company O is a top-tier trade account in London & South East, buying predominantly CCTV and Fire. Over the last 12 months they placed 530 orders worth £1.81m at 29.7% gross margin (+5.9% year on year). Returns at 3.3% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
Returns at 3.3% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle