VC-1070 · South West
Company K
Account since 22 Jun 2013 · Bath · 3 branches · Buyer Yusuf Tremaine
Sales, last 12 months
£273k
Gross profit
£78k
Orders placed
45
Days since last order
23
Returns rate
3.69%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
3.8
Best month
£26k
Last 3 months trend
+1.0%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £114,669 | £89,643 | +27.9% | 23.6% | 42.0% peer 43.2% |
| Intruder | £46,135 | £36,779 | +25.4% | 27.4% | 16.9% peer 14.9% |
| Fire | £37,802 | £29,721 | +27.2% | 30.8% | 13.8% peer 15.8% |
| Emergency Lighting | £33,370 | £25,190 | +32.5% | 30.6% | 12.2% peer 9.6% |
| Accessories | £27,945 | £22,828 | +22.4% | 41.7% | 10.2% peer 8.6% |
| Access Control | £13,077 | £10,465 | +25.0% | 35.1% | 4.8% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Yusuf Tremaine, Procurement lead
Credit status
Good standing
£24,924 of £49,000 limit in use (51%)
Support enquiries
17 in the last 90 days
Technical support tickets raised by branch staff
Training attended
1 of 2 invitations
Product and installation training days
Returns rate
3.69%
Trade average is 2.1% of sales value
Installer Portal activity
27 designs · 19 proposals · 4 opportunities claimed
Last activity 13 Oct 2026
Marketing engagement
Low
5% average email open rate — shown only because consent is recorded
Account since
22 Jun 2013
South West · Bath
Contacts
Yusuf Tremaine
Procurement lead
contact1@companyk.co.uk 01103 449195
Daniel Ashworth
Systems designer
contact2@companyk.co.uk 01194 903303
Simon Tremaine
Systems designer
contact3@companyk.co.uk 01568 662760
Joanne Gibbons
Systems designer
contact4@companyk.co.uk 01688 595910
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- LinkedInEvent2 Nov 2026
Hosted a CPD session on fire detection standards for local contractors.
- LinkedInContract win20 Oct 2026
Announced two new care home fire system installations across the region.
- FacebookContract win18 Oct 2026
Secured a framework agreement with a regional facilities management group.
- LinkedInNew service15 Oct 2026
Launched a planned maintenance package covering emergency lighting compliance.
- XProduct post3 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Security installation engineer
5 Oct 2026Bath
A second advert in three months for the same discipline: capacity is being added.
Google reviews
Public review score for the company, with the six-month trend.
4.5
from 197 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New director
28 May 2026A second director was appointed during the last quarter.
Accounts filed
20 Apr 2026Accounts were filed on time, with turnover reported as growing.
Charge registered
21 Mar 2026A charge was registered against new fleet vehicles.
Latest website news
Items the company has published on its own news page.
Fire and life safety division launched
7 Aug 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
8 Jul 2026Two engineers added to cover the growing service and maintenance base.
Care home framework win
30 Jun 2026Two care home sites confirmed for fire system replacement this year.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for security installation engineer in Bath points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Review pricing and mix with Company K: margin has slipped
Gross margin down three points or more against the account's own six-month average.
1 open action worth £6,387 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £7,051 a year of spend in these families is going to another distributor, measured against the developing median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Zero-result search4K IP camera 12MP sensor2026-11-08
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data7 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
4 of 8 installers in and around Bath buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.5
local average 4.2
At or above the local average
Growth, year on year
+27.2%
local average +13.8%
Growing at or ahead of the area
Hiring now
Yes
local 5 of 7
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 36 | Taunton2.2 miles away | CCTV, Fire | NSISSAIB | 4.869 reviews | 19 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 31 | Plymouth4.11 miles away | CCTV, Fire | NSI | 4.6177 reviews | 48 | No | Strong review scores and regular project posts. | Long Lever Supply customer | Already supplied |
| Installer 19 | Bath4.69 miles away | Emergency Lighting, Fire | NSI | 3.5198 reviews | 39 | Yes | Hiring field engineers and posting new contract wins. | Long Lever Supply customer | Already supplied |
| Installer 34 | Bristol5.46 miles away | CCTV, Fire, Intruder | NSI | 3.8140 reviews | 5 | Yes | Hiring field engineers and posting new contract wins. | Long Lever Supply customer | Already supplied |
| Installer 20 | Plymouth7 miles away | Access Control, CCTV, Emergency Lighting | NSI | 4.855 reviews | 39 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 35 | Taunton12.98 miles away | CCTV, Fire | BAFENSISSAIB | 3.489 reviews | 29 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 27 | Exeter13.2 miles away | Emergency Lighting, Fire | BAFE | 4.9196 reviews | 21 | Yes | Hiring field engineers and posting new contract wins. | Prospect |
AI insights
- Company K is losing ground to Installer 36, a Taunton CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 36 to the prospect list.
- Long Lever Supply supplies 4 of the 8 installers tracked in and around Bath, an estimated 85% of local equipment spend.
- 5 of 7 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 1
CCTV
Brand 2
CCTV
Brand 10
Fire
Brand 9
Fire
Brand 12
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company K is a developing trade account in South West, buying predominantly CCTV and Intruder. Over the last 12 months they placed 45 orders worth £273k at 28.5% gross margin (+27.2% year on year). Returns at 3.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 3.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle