VC-1035 · Scotland
Company F
Account since 4 Nov 2023 · Glasgow · 1 branches · Buyer Paul Hutchings
Sales, last 12 months
£1.63m
Gross profit
£467k
Orders placed
447
Days since last order
25
Returns rate
1.68%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
37.3
Best month
£158k
Last 3 months trend
+9.2%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £768,294 | £602,281 | +27.6% | 25.0% | 47.0% peer 43.2% |
| Intruder | £242,839 | £196,655 | +23.5% | 27.2% | 14.9% peer 14.9% |
| Access Control | £211,029 | £164,146 | +28.6% | 35.9% | 12.9% peer 7.8% |
| Fire | £170,884 | £139,589 | +22.4% | 28.3% | 10.5% peer 15.8% |
| Emergency Lighting | £156,659 | £122,940 | +27.4% | 31.9% | 9.6% peer 9.6% |
| Accessories | £83,457 | £66,741 | +25.1% | 41.5% | 5.1% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
1 branches · 2 named contacts
Primary buyer: Paul Hutchings, Operations director
Credit status
Monitor
£413,467 of £526,000 limit in use (79%)
Support enquiries
1 in the last 90 days
Technical support tickets raised by branch staff
Training attended
1 of 5 invitations
Product and installation training days
Returns rate
1.68%
Trade average is 2.1% of sales value
Installer Portal activity
5 designs · 7 proposals · 2 opportunities claimed
Last activity 2 Jan 2026
Marketing engagement
Moderate
22% average email open rate — shown only because consent is recorded
Account since
4 Nov 2023
Scotland · Glasgow
Contacts
Paul Hutchings
Operations director
contact1@companyf.co.uk 01792 711860
Ian Farrell
Estimator
contact2@companyf.co.uk 01342 255921
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- FacebookContract win26 Oct 2026
Secured a framework agreement with a regional facilities management group.
- LinkedInNew hire19 Oct 2026
Welcomed two additional fire alarm engineers to the service team.
- FacebookProject completed7 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- LinkedInNew service24 Sept 2026
Launched a planned maintenance package covering emergency lighting compliance.
- LinkedInContract win19 Sept 2026
Announced two new care home fire system installations across the region.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Apprentice security engineer
3 Nov 2026Glasgow
Hiring after a period with no vacancies, consistent with work already contracted.
CCTV commissioning engineer
26 Oct 2026Glasgow
Hiring after a period with no vacancies, consistent with work already contracted.
Estimator
27 Sept 2026Glasgow
Hiring after a period with no vacancies, consistent with work already contracted.
Google reviews
Public review score for the company, with the six-month trend.
4.8
from 138 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New office address
21 Sept 2026The registered office moved to a larger unit on the same industrial estate.
New director
2 Aug 2026A second director was appointed during the last quarter.
Charge registered
15 Jun 2026A charge was registered against new fleet vehicles.
Latest website news
Items the company has published on its own news page.
Fire and life safety division launched
23 Aug 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
9 Aug 2026Two engineers added to cover the growing service and maintenance base.
Care home framework win
5 Jul 2026Two care home sites confirmed for fire system replacement this year.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for apprentice security engineer in Glasgow points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Call Company F: orders are 25 days late against their usual 1-day rhythm
No order for 25 days against an average of one every 1 days, on £136k a month of trade and 29% margin.
1 open action worth £136,097 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £20,681 a year of spend in these families is going to another distributor, measured against the top-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Repeat product viewBrand 23 Electric Strike Lock viewed on 4 separate days£1,1532026-11-09
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data7 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 8 installers in and around Glasgow buy from Long Lever Supply.
6 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.8
local average 4.2
At or above the local average
Growth, year on year
+26.4%
local average +12.5%
Growing at or ahead of the area
Hiring now
Yes
local 4 of 7
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 128 | Inverness3.94 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 4.2123 reviews | 15 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 141 | Edinburgh6.27 miles away | CCTV, Emergency Lighting, Intruder | NSI | 4.4199 reviews | 13 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 127 | Aberdeen7.52 miles away | Access Control, CCTV, Intruder | NSISSAIB | 4.1227 reviews | 39 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 130 | Inverness10.54 miles away | CCTV, Fire, Intruder | BAFENSISSAIB | 4.5161 reviews | 34 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 142 | Aberdeen11.45 miles away | Access Control, Emergency Lighting, Intruder | BAFENSISSAIB | 4.861 reviews | 46 | No | Strong review scores and regular project posts. | Prospect | |
| Installer 131 | Edinburgh13.28 miles away | Fire, Intruder | BAFESSAIB | 3.423 reviews | 16 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 136 | Edinburgh15.36 miles away | Access Control, CCTV, Emergency Lighting | NSISSAIB | 4.1117 reviews | 7 | Yes | Hiring field engineers and posting new contract wins. | Prospect |
AI insights
- Company F is losing ground to Installer 130, a Inverness CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 130 to the prospect list.
- Long Lever Supply supplies 2 of the 8 installers tracked in and around Glasgow, an estimated 42% of local equipment spend.
- 1 of 7 local installers are growing faster than this account at +26.37% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 6
CCTV
Brand 1
CCTV
Brand 7
Fire
Brand 10
Fire
Brand 14
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company F is a top-tier trade account in Scotland, buying predominantly CCTV and Intruder. Over the last 12 months they placed 447 orders worth £1.63m at 28.6% gross margin (+26.4% year on year). Credit status is "Monitor" with 79% of the £526,000 limit in use. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Credit status is "Monitor" with 79% of the £526,000 limit in use.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle
Credit review with finance before further supply
MediumFinance · This month