VC-1014 · London & South East
Company C
Account since 13 Jul 2021 · Sutton · 4 branches · Buyer Rachel Tremaine
Sales, last 12 months
£1.28m
Gross profit
£378k
Orders placed
157
Days since last order
3
Returns rate
3.12%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
13.1
Best month
£128k
Last 3 months trend
-5.2%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £491,060 | £379,986 | +29.2% | 25.4% | 38.5% peer 43.2% |
| Intruder | £235,945 | £172,059 | +37.1% | 28.5% | 18.5% peer 14.9% |
| Access Control | £193,725 | £142,936 | +35.5% | 36.8% | 15.2% peer 7.8% |
| Emergency Lighting | £157,040 | £116,408 | +34.9% | 29.8% | 12.3% peer 9.6% |
| Fire | £120,340 | £90,228 | +33.4% | 29.3% | 9.4% peer 15.8% |
| Accessories | £77,598 | £60,952 | +27.3% | 41.8% | 6.1% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
4 branches · 4 named contacts
Primary buyer: Rachel Tremaine, Purchasing manager
Credit status
Good standing
£143,003 of £305,000 limit in use (47%)
Support enquiries
5 in the last 90 days
Technical support tickets raised by branch staff
Training attended
3 of 8 invitations
Product and installation training days
Returns rate
3.12%
Trade average is 2.1% of sales value
Installer Portal activity
17 designs · 8 proposals · 3 opportunities claimed
Last activity 12 Sept 2026
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
13 Jul 2021
London & South East · Sutton
Contacts
Rachel Tremaine
Purchasing manager
contact1@companyc.co.uk 01203 192124
Yusuf Oakes
Service manager
contact2@companyc.co.uk 01689 642770
Mark Oakes
Branch manager
contact3@companyc.co.uk 01485 425941
Joanne Chamberlain
Systems designer
contact4@companyc.co.uk 01753 505471
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- FacebookProject completed30 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- XProduct post20 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInEvent18 Oct 2026
Hosted a CPD session on fire detection standards for local contractors.
- LinkedInNew hire28 Sept 2026
Welcomed two additional fire alarm engineers to the service team.
- LinkedInContract win19 Sept 2026
Announced two new care home fire system installations across the region.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Estimator
31 Oct 2026Sutton
A new role in the same team, suggesting the service side is expanding alongside installations.
Contracts administrator
15 Oct 2026Sutton
Two field roles open at once, which usually follows a rising installation order book.
Google reviews
Public review score for the company, with the six-month trend.
4.9
from 121 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New office address
30 Mar 2026The registered office moved to a larger unit on the same industrial estate.
Accounts filed
23 Mar 2026Accounts were filed on time, with turnover reported as growing.
Latest website news
Items the company has published on its own news page.
Care home framework win
21 Oct 2026Two care home sites confirmed for fire system replacement this year.
Service team expanded
19 Aug 2026Two engineers added to cover the growing service and maintenance base.
Fire and life safety division launched
7 Jul 2026A new division covering detection, emergency lighting and compliance.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for estimator in Sutton points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Offer Company C the Sounders and beacons + Cameras bundle: £175,739 a year is being bought elsewhere
Sounders and beacons spend of £3,690 against a £179,429 median for installers of the same size, a £175,739 gap a year.
1 open action worth £14,645 a month. Closing one here logs it against the outcome tracker.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £175,739 a year of spend in these families is going to another distributor, measured against the top-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data6 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
3 of 7 installers in and around Sutton buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.9
local average 4.0
At or above the local average
Growth, year on year
+32.5%
local average +18.1%
Growing at or ahead of the area
Hiring now
Yes
local 0 of 6
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 9 | Sutton5.39 miles away | Emergency Lighting, Fire | SSAIB | 3.9183 reviews | 25 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 18 | Watford10.55 miles away | Access Control, Fire, Intruder | BAFENSISSAIB | 4.4153 reviews | 39 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 2 | Reading12.05 miles away | CCTV, Intruder | BAFESSAIB | 3.667 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 4 | Reading14.81 miles away | Emergency Lighting, Fire | BAFESSAIB | 4.049 reviews | 38 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 16 | Reading15.16 miles away | Access Control, Intruder | BAFE | 4.1214 reviews | 22 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 1 | Basildon17.03 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.982 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect |
AI insights
- Long Lever Supply supplies 3 of the 7 installers tracked in and around Sutton, an estimated 72% of local equipment spend.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 4
CCTV
Brand 1
CCTV
Brand 10
Fire
Brand 8
Fire
Brand 15
Intruder
Brand 13
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company C is a top-tier trade account in London & South East, buying predominantly CCTV and Intruder. Over the last 12 months they placed 157 orders worth £1.28m at 29.6% gross margin (+32.5% year on year). Returns at 3.1% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 3.1% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle