Company BH has been an active account since January 2019 but is currently flagged as declining and at risk. The account health score stands at 26, reflecting a significant downturn in activity. It has been 106 days since the last order was placed by the procurement lead.

Sales performance has deteriorated, with year-on-year sales declining by 47.49 per cent to 91,578.32 GBP. Gross profit for the last twelve months reached 27,454.26 GBP, maintaining a gross margin of 29.98 per cent. Order frequency has dropped significantly, totalling only 11 orders in the last year.

All major product categories have seen near-uniform double-digit declines, ranging from 46.26 per cent in Access Control to 48.08 per cent in Accessories. CCTV remains the primary sales category with 31,659.21 GBP in volume, yet it underperforms against the peer share of 43.19 per cent. Fire and Access Control categories currently show a higher share of the account mix than the peer average.

Operational indicators highlight a potential disconnect in service delivery, as reflected in a Google review average that has slipped to 3.1. Public feedback indicates specific concerns regarding slow call-out times and delays in receiving spare parts. While the returns rate is 3.69 per cent, the lack of recent engagement and absence of training attendance suggests waning reliance on our support services.

Public activity for the account has been minimal and sporadic over the last twelve months. The company filed its last financial accounts late in January 2026 and moved its registered office to a residential address in October 2025. Recent digital communication is limited to isolated updates regarding trade counter hours and shared supplier content.

The local market in Wales is competitive, with eight local installers all demonstrating higher growth rates than Company BH. Long Lever Supply currently holds an estimated 41 per cent share of the local equipment spend among the nine tracked installers. The account is losing significant competitive ground to nearby firms that are actively hiring and expanding their project footprints.

A structured recovery plan is required to address the decline in order volume and potential service dissatisfaction. The following actions focus on re-engaging the procurement lead and aligning our support with the identified operational pain points.