Company AZ is currently identified as a declining and at-risk account with a health score of 39. Since the account began in June 2015, it has maintained a relationship with our firm, but it currently faces significant challenges. The account has not placed an order in 51 days, indicating a potential cessation of trading activity with our business.

Trading performance for the account has been consistently negative over the last twelve months, with a notable absence of orders recorded in November 2026. The gross margin for the account stands at 28.06 percent, which aligns closely with the company-wide average of 28.33 percent. Total gross profit generated over the LTM period is £69,594.76.

The category mix shows a broad decline across all segments, with the most significant reduction in Accessories which dropped by 34.18 percent. CCTV remains the largest category for the account, representing 38.53 percent of total sales, although it underperforms compared to the peer share of 43.19 percent. Fire and Emergency Lighting categories show varying performance, with Fire contributing 23.1 percent of total sales.

Operational visibility is limited by the lack of recent engagement, as the account has only completed one training session and minimal portal activity. Public feedback indicates growing dissatisfaction, with the average Google review rating slipping to 3.3 over the past six months. Recent company filings show the registered office was moved to a residential address in November 2025, and annual accounts were filed late in February 2026.

Public company-level activity has remained sparse throughout the 2026 calendar year. Recent digital engagement included a training day post in July and a manufacturer promotion in June. The company previously announced extended trade counter opening hours on LinkedIn in March 2026.

Company AZ is underperforming relative to its local peer group, as 5 of 5 local installers are currently experiencing higher growth rates. Long Lever Supply accounts for an estimated 42 percent of local equipment spend in the Croydon area, covering 2 of the 6 tracked installers. Competitors such as Installer 11 are actively hiring and gaining market share, while this account faces a year-on-year decline of 31.52 percent.

The following actions are required to address the identified risks and competitive pressures. These interventions focus on service recovery and account re-engagement to arrest the sales decline.