Company AV is a London and South East based account that has been trading with Long Lever Supply since October 2023. The account currently holds a health score of 58 and is marked with a declining status. With 76 orders placed in the last twelve months, the business maintains a total sales volume of 427,275.50 GBP.

The account has experienced a year-on-year sales decline of 14.59 percent, falling from 500,258.70 GBP in the prior year to 427,275.50 GBP. Gross profit for the period sits at 121,266.73 GBP, yielding a margin of 28.38 percent. Monthly order volumes have fluctuated, with the most recent data point in November 2026 showing 6 orders.

CCTV remains the largest category for the account, representing 41.24 percent of the total share despite a 12.33 percent decline in sales. Access Control provides the highest margin at 34.73 percent, though sales in this category have also seen a reduction of 15.13 percent. Accessories and Intruder segments have recorded notable sales decreases of 19.21 percent and 17.37 percent respectively.

Service quality is currently a risk factor, as the average Google review rating has slipped to 4.0 as of November 2026. Customer feedback specifically highlights issues with delayed call-outs and slow procurement of spare parts. The account has attended only 2 training sessions during the period, indicating limited engagement with technical support resources.

Public activity for the company has been limited, focusing primarily on maintenance offerings and project announcements. In April 2026, a director resignation resulted in a single active director remaining on the register. Website updates have been minimal, with a simplification of the services page and reduced Saturday trade counter hours reported earlier in the year.

The local market in the Basildon area remains competitive, with Long Lever Supply capturing approximately 18 percent of local equipment spend. While this account faces a year-on-year decline of 14.59 percent, 6 out of 6 local installers are currently outperforming this growth rate. Competitors such as Installer 11 are showing aggressive expansion, including active recruitment of field engineers.

The current account performance requires immediate intervention to address declining sales and service-related friction points. Strategic actions focus on regaining market share in core categories and improving the technical engagement level of the client. These steps are prioritized to stabilize the account within the next quarter.