Company AM has demonstrated a declining performance trajectory with a current health score of 50. Trading since December 2019, the account has generated 360,646.66 in sales over the last twelve months. This reflects a year-on-year contraction of 12.68 percent compared to the prior period of 413,003.82.

Gross profit for the last twelve months stands at 100,532.15, achieving a gross margin of 27.88 percent. The account completed 51 orders within this period. Recent performance in November 2026 yielded sales of 29,518.25 at a margin of 27.09 percent.

CCTV remains the primary category for the account, representing 41.32 percent of total sales despite a 13.9 percent decrease in category volume. While most categories reflect negative growth, Access Control maintains the highest margin at 34.98 percent. Accessories have experienced the most significant contraction, declining by 16.27 percent.

Operational indicators suggest a consolidation of services, as reflected by recent updates to the account's website. The firm has completed 7 portal designs and 5 portal proposals during this period. Training engagement is recorded at 5 sessions attended, though recent activity indicates lower interaction with product-specific initiatives.

Public activity has been limited, with one project update and one product-related post recorded this quarter. Corporate filings from March 2026 show the resignation of a director and the filing of financial accounts. A security charge was registered in favour of a lender in April 2026.

The local competitive landscape in the East of England is active, with five of six tracked local installers currently outpacing this account's negative growth rate. Long Lever Supply retains an estimated 42 percent share of the local equipment spend in the vicinity. Competing firms in Chelmsford and Ipswich show higher growth, with several currently engaged in hiring field engineers.

The current account strategy focuses on reclaiming market share through targeted price competitiveness and enhanced technical engagement. These actions are designed to address the 12.68 percent year-on-year sales decline and mitigate competition from faster-growing local installers.