Company AK maintains a steady relationship with Long Lever Supply since early 2020. The account currently presents a health score of 61 with 186 orders processed over the last 12 months. Financial stability is confirmed by its good standing credit status.

The account demonstrated a year on year sales growth of 3.09 percent compared to the prior period. Gross profit for the last 12 months reached 211,984.25 GBP, reflecting a gross margin of 28.31 percent. Trading activity has remained consistent, with the most recent order occurring only 9 days ago.

CCTV remains the primary category for this account, representing 50.76 percent of total spend. While Accessories show a strong margin of 41.91 percent, the account has minimal engagement with the Access Control category. Current purchasing patterns indicate significant reliance on specific brands across CCTV and Fire categories.

Operational engagement via the digital portal remains underutilised, with only 13 designs and 14 proposals generated. Training uptake is limited, with only 4 sessions attended despite the complexity of the equipment purchased. There is clear potential to deepen the service relationship through increased digital and educational integration.

Public activity for the company shows a focus on expanding service offerings and bid capacity. Recent disclosures include the appointment of an additional estimator in October 2026 and the introduction of out-of-hours maintenance services in August 2026. The account maintains a strong reputation with an average review rating of 4.5 across 146 entries.

Long Lever Supply captures an estimated 88 percent of the equipment spend among 8 tracked installers in the vicinity of Stoke-on-Trent. However, this account is growing at 3.09 percent while 5 of 7 local peer installers are currently expanding at a faster rate. Competition remains notable, particularly from local firms focused on access control and fire safety.

The following plan is designed to address the growth disparity between the account and its local peers. By increasing digital engagement and training, we aim to protect our market share and leverage the client's current hiring activity. These actions are prioritized to align with the client's recent expansion into maintenance and estimation.