Company AH has been an active customer since 2018, currently maintaining a health score of 59. The account is in good standing with credit. With 146 orders over the last twelve months and 18 days since the last transaction, the account shows steady, albeit declining, activity.

Trading performance has contracted over the last twelve months, resulting in a year-on-year sales decline of 3.89% against a prior year total of £1,221,550.10. Gross profit for the period stands at £324,060.97, reflecting a gross margin of 27.6%. Monthly sales volume reached a peak of £124,681.81 in February 2026, though performance remains inconsistent across the year.

The category mix remains heavily weighted toward CCTV, which accounts for 41.07% of total sales despite a 4.24% reduction in demand. Fire and Intruder categories represent 25.13% and 17.9% of the mix respectively. While the company holds a strong share in Fire compared to peers, Access Control remains significantly underdeveloped at only 0.29% of category sales.

Operational engagement through the digital portal includes 10 designs and 2 proposals created to date. The account has participated in 6 training sessions, indicating a willingness to engage with technical support. Customer service feedback remains consistent with an average rating of 4.3 across 135 reviews.

Public company-level activity suggests stable operations with recent completion of a school project and participation in a regional fire and security exhibition. The company updated its registered office and appointed a new director during the period. Recruitment activity includes a single replacement role for a contracts administrator in Newcastle, suggesting steady trading volume.

Long Lever Supply captures an estimated 76% of local equipment spend across the seven tracked installers in the region. Company AH currently underperforms its local peers, as all six local competitors tracked show higher year-on-year growth. The local market is increasingly competitive, with entities such as Installer 103 demonstrating growth of 21.25% while remaining outside our current supply network.

An action plan is required to address the negative growth trend and capitalize on current project activity. Immediate steps involve optimizing the account's digital usage and reassessing credit facilities to support potential project expansion. Targeted engagement with the operations director is necessary to realign the account's category focus with higher-margin product lines.