Company AF, reference VC-1217, has been a customer since May 2023 and currently holds a health score of 56. The account maintains good standing with credit. Performance metrics indicate a year-on-year sales decline of 1.02 per cent with 296 orders placed in the last twelve months.

Trading volumes have remained consistent throughout the last twelve months, with the most recent sales recorded at 155,277.49 GBP in November 2026. The account shows a returns rate of 3.65 per cent. While monthly order counts have stabilized between 21 and 28, margin fluctuations reflect the current competitive trading environment.

CCTV remains the dominant category for the account, representing 35.7 per cent of total sales share. Fire and Access Control categories continue to be key revenue drivers with margins of 29.11 per cent and 35.05 per cent respectively. Accessories saw the most significant decline in sales, dropping by 6.18 per cent year-on-year.

Operational engagement through the digital portal shows 9 designs generated, though only 2 formal proposals have been completed. The account has not participated in any internal training sessions offered by the business to date. Service levels are supported by 73 public reviews, maintaining a steady average rating of 4.5.

Public activity for the company includes an exhibition at a regional fire and security event in October 2026 and the addition of an estimator to the team. The company updated its registered office address in August 2026 and renewed its industry accreditation in January 2026. Recruitment remains focused on a service and maintenance role in Luton, signaling steady operational maintenance.

Long Lever Supply captures an estimated 88 per cent of the local equipment spend among tracked installers in the Luton area. While Company AF records a year-on-year growth of -1.02 per cent, 3 of the 5 local competitors are currently growing at a faster rate. The account is currently under pressure from local competition, particularly firms that are actively recruiting to support expanding order books.

The following action plan is designed to improve engagement and secure the account's category share against local competition. These actions prioritize digital tool integration and formalizing product knowledge development. Implementation will be monitored across the next quarter to ensure recovery in volume.