Company AE, reference VC-1210, has been a customer since 2020. The account currently presents a health score of 58. It remains in good standing regarding credit, with 14 days elapsed since the last order.

Sales for the last twelve months reached 1,204,007.66 GBP, reflecting a year-on-year decline of 6.34 percent compared to the prior year. The account generated 325 orders during this period with a gross margin of 27.19 percent. Performance has remained varied, with monthly sales fluctuating between a high of 132,738.78 GBP and a low of 76,805.39 GBP.

CCTV remains the primary category, representing 53.28 percent of total spend despite an 8.47 percent decline in category sales. Accessories provided the highest margin at 39.77 percent, though this category experienced an 8.65 percent reduction in sales volume. Emergency lighting is the only category maintaining relatively stable performance with a marginal 0.68 percent decrease.

Service interaction is demonstrated through 7 instances of training attendance and 5 portal proposals. The return rate is currently 1.75 percent. Current operational engagement involves 2 portal designs, suggesting potential for further digital integration.

Public company-level activity indicates consistent operational updates and project focus. Recent activity includes project handover announcements in September and the renewal of industry accreditations. The company continues to invest in staff, with an estimator role currently open in Middlesbrough. Review trends remain steady with an average rating of 4.1 from 78 entries.

Long Lever Supply captures an estimated 88 percent of local equipment spend in the Middlesbrough area, supplying 4 of the 6 tracked installers. This account is currently underperforming against local peers, with 5 of 5 local competitors showing higher growth rates. The peer group maintains an average rating of 4.05, while the local market shows limited hiring activity beyond this account.

The following actions are directed to address the sales decline and capture potential growth identified in the account's recruitment activity. These steps focus on increasing the current 53.28 percent CCTV share and improving overall account health. Engagement will be prioritised based on the identified need for project estimation support.