Company M is a growing account with a current health score of 77 and a strong year-on-year sales increase of 18.83 per cent. Total sales for the last twelve months reached 329,659.94 GBP, reflecting a positive trajectory since the account inception in March 2016. The account is currently in good standing, with only 7 days elapsed since their last order and a low returns rate of 0.86 per cent.

Trading performance remains robust, with the account placing 66 orders over the last twelve months. Gross profit stands at 87,847.03 GBP, yielding a gross margin of 26.65 per cent. Monthly performance shows consistency, peaking in September 2026 with 33,564.59 GBP in sales and 7 orders.

The category mix is dominated by CCTV, which accounts for 46.21 per cent of total sales. Fire equipment shows the strongest growth at 26.02 per cent, followed by Emergency Lighting at 19.65 per cent. While Access Control remains a small portion of the share, it has demonstrated a 22.37 per cent increase in sales.

Operational engagement is evidenced by 33 portal designs and 24 proposals generated throughout the period. The account has actively invested in staff development, with 4 sessions of training attended to date. These indicators align with the high volume of project-based work and the recent expansion of their internal service teams.

Public activity confirms significant operational growth, including the launch of a new fire and life safety division in September 2026. The company is actively hiring for a CCTV commissioning engineer and an estimator in Cambridge, signalling a strong project pipeline. Reviews remain consistently high with an average rating of 4.4, supported by 115 individual public reviews.

Long Lever Supply captures an estimated 73 per cent of equipment spend among the nine installers tracked in the local area. While the account maintains a solid position, competition is intensifying from local firms such as Installer 39, which is growing at 18.85 per cent. The account's year-on-year growth of 18.83 per cent remains competitive, though it faces local peers with higher average review counts.

The following action plan is designed to secure our market share and leverage the account's current expansion into fire and maintenance services. These steps address the competition noted in the local market while providing the technical support required for their recent framework wins.