VC-1413 · Wales
Company BH
Account since 30 Jan 2019 · Wrexham · 1 branches · Buyer Daniel Lockwood
Sales, last 12 months
£92k
Gross profit
£27k
Orders placed
11
Days since last order
106
Returns rate
3.69%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
0.9
Best month
£17k
Last 3 months trend
-100.0%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £31,659 | £60,795 | -47.9% | 25.5% | 34.6% peer 43.2% |
| Fire | £19,233 | £36,418 | -47.2% | 30.3% | 21.0% peer 15.8% |
| Access Control | £15,182 | £28,252 | -46.3% | 34.7% | 16.6% peer 7.8% |
| Emergency Lighting | £10,252 | £19,586 | -47.7% | 31.2% | 11.2% peer 9.6% |
| Intruder | £8,962 | £17,218 | -48.0% | 27.2% | 9.8% peer 14.9% |
| Accessories | £6,290 | £12,115 | -48.1% | 42.3% | 6.9% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
1 branches · 2 named contacts
Primary buyer: Daniel Lockwood, Procurement lead
Credit status
Good standing
£8,876 of £24,000 limit in use (37%)
Support enquiries
17 in the last 90 days
Technical support tickets raised by branch staff
Training attended
0 of 6 invitations
Product and installation training days
Returns rate
3.69%
Trade average is 2.1% of sales value
Installer Portal activity
6 designs · 0 proposals · 1 opportunities claimed
Last activity 12 Jan 2026
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
30 Jan 2019
Wales · Wrexham
Contacts
Daniel Lockwood
Procurement lead
contact1@companybh.co.uk 01597 780214
Laura Quinn
Systems designer
contact2@companybh.co.uk 01658 958880
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 3 company posts. Company pages only, never an individual's profile.
- LinkedInNew service19 Jun 2026
Announced extended trade counter opening hours.
- XEvent18 May 2026
Shared a post about a supplier training day.
- FacebookProduct post12 Mar 2026
Shared a manufacturer promotion, with no further activity posted since.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
3.1
from 64 Google reviews
Recent reviews mention slow call-outs and delays waiting on spare parts.
Companies House
Recent register changes and filings for the company.
Accounts filed
21 Jan 2026Accounts for the last financial year were filed late.
New office address
16 Oct 2025The registered office was changed to a residential address.
Latest website news
Items the company has published on its own news page.
Contact details updated
1 Jun 2026The site was last updated with new telephone numbers.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the service-tracker module and spares stock support
MediumGoogle reviews have slipped to 3.1 over six months, with comments about slow call-outs, so service support and spares availability are the pressure points.
Business development · Next 14 days
Re-engagement call with the named buyer before the next quarter
MediumThe last company post was 144 days ago and no roles are advertised, so the account has gone quiet publicly as well as in its ordering.
Regional account manager · Next 14 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £110,941 a year of spend in these families is going to another distributor, measured against the developing median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Abandoned basket4 × Brand 21 Access Management Software Licence, 4 × Brand 4 ANPR Capture Camera left in the basket£1,4482026-11-05
- Searched, not boughtBrand 5 Thermal Imaging Camera£9,7382026-11-03
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
3 of 9 installers in and around Wrexham buy from Long Lever Supply.
6 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
3.1
local average 4.1
Below the local average
Growth, year on year
-47.5%
local average +5.1%
Growing more slowly than the area
Hiring now
No
local 5 of 8
5 of 8 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 121 | Cardiff3.93 miles away | Emergency Lighting, Fire | BAFENSISSAIB | 3.832 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 117 | Newport4.39 miles away | CCTV, Emergency Lighting, Intruder | SSAIB | 4.6146 reviews | 14 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 118 | Swansea5.67 miles away | CCTV, Emergency Lighting, Fire | BAFENSISSAIB | 4.621 reviews | 35 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 112 | Newport6.44 miles away | CCTV, Emergency Lighting | BAFESSAIB | 3.2119 reviews | 13 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 120 | Wrexham9.96 miles away | Access Control, Emergency Lighting, Fire | BAFENSISSAIB | 4.977 reviews | 23 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 123 | Newport11.46 miles away | CCTV, Fire | BAFENSISSAIB | 3.4212 reviews | 47 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 113 | Cardiff12.98 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.6173 reviews | 19 | No | Strong review scores and regular project posts. | Prospect | |
| Installer 122 | Newport14.85 miles away | CCTV, Fire, Intruder | NSI | 3.9239 reviews | 36 | Yes | Hiring field engineers and posting new contract wins. | Prospect |
AI insights
- Company BH is losing ground to Installer 122, a Newport CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 122 to the prospect list.
- Long Lever Supply supplies 3 of the 9 installers tracked in and around Wrexham, an estimated 41% of local equipment spend.
- 8 of 8 local installers are growing faster than this account at -47.49% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 2
CCTV
Brand 4
CCTV
Brand 7
Fire
Brand 8
Fire
Brand 13
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company BH is a developing trade account in Wales, buying predominantly CCTV and Fire. Over the last 12 months they placed 11 orders worth £92k at 30.0% gross margin (-47.5% year on year). CCTV purchases are down 47.9% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing. The pattern is consistent with a competitive loss on one range, which is recoverable if contacted in the next few weeks.
Possible causes
CCTV purchases are down 47.9% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing.
No order recorded for 106 days, the longest gap in the last two years, which suggests a project pipeline that has not converted.
CCTV fell 47.9% year on year (£61k to £32k), the single largest category movement on the account.
Returns at 3.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Only 0 proposals raised through the Installer Portal in 12 months, so the design pipeline is no longer visible to the sales team.
Prioritised action plan
Account review call with the named buyer
HighRegional account manager · This week
CCTV range review and price comparison against the incumbent
HighCategory manager · Next 14 days
Re-onboard the design team to the Installer Portal
MediumDigital team · Next 30 days
Invite to the next product training day
MediumTraining team · Next training cycle