VC-1399 · Wales
Company BF
Account since 17 May 2017 · Newport · 4 branches · Buyer Emma Hutchings
Sales, last 12 months
£133k
Gross profit
£40k
Orders placed
19
Days since last order
189
Returns rate
0.92%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
1.6
Best month
£44k
Last 3 months trend
-100.0%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £51,498 | £153,432 | -66.4% | 25.0% | 38.8% peer 43.2% |
| Access Control | £20,228 | £57,965 | -65.1% | 36.1% | 15.2% peer 7.8% |
| Emergency Lighting | £17,730 | £54,104 | -67.2% | 28.5% | 13.3% peer 9.6% |
| Accessories | £16,693 | £46,850 | -64.4% | 43.1% | 12.6% peer 8.6% |
| Fire | £14,342 | £39,242 | -63.5% | 28.8% | 10.8% peer 15.8% |
| Intruder | £12,414 | £35,992 | -65.5% | 26.1% | 9.3% peer 14.9% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
4 branches · 4 named contacts
Primary buyer: Emma Hutchings, Managing director
Credit status
Credit hold
£17,502 of £22,000 limit in use (80%)
Support enquiries
17 in the last 90 days
Technical support tickets raised by branch staff
Training attended
4 of 7 invitations
Product and installation training days
Returns rate
0.92%
Trade average is 2.1% of sales value
Installer Portal activity
7 designs · 1 proposals · 0 opportunities claimed
Last activity 22 Aug 2026
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
17 May 2017
Wales · Newport
Contacts
Emma Hutchings
Managing director
contact1@companybf.co.uk 01854 829946
Ian Ingram
Service manager
contact2@companybf.co.uk 01856 827082
Zoe Lockwood
Systems designer
contact3@companybf.co.uk 01430 148255
Mark Pemberton
Estimator
contact4@companybf.co.uk 01432 263286
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 3 company posts. Company pages only, never an individual's profile.
- FacebookProduct post11 May 2026
Shared a manufacturer promotion, with no further activity posted since.
- XEvent4 Apr 2026
Shared a post about a supplier training day.
- LinkedInNew service25 Feb 2026
Announced extended trade counter opening hours.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
3.5
from 47 Google reviews
Recent reviews mention slow call-outs and delays waiting on spare parts.
Companies House
Recent register changes and filings for the company.
Accounts filed
6 Jan 2026Accounts for the last financial year were filed late.
New director
2 Oct 2025A director resigned from the board.
Latest website news
Items the company has published on its own news page.
Contact details updated
23 Feb 2026The site was last updated with new telephone numbers.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the service-tracker module and spares stock support
MediumGoogle reviews have slipped to 3.5 over six months, with comments about slow call-outs, so service support and spares availability are the pressure points.
Business development · Next 14 days
Re-engagement call with the named buyer before the next quarter
MediumThe last company post was 183 days ago and no roles are advertised, so the account has gone quiet publicly as well as in its ordering.
Regional account manager · Next 14 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £104,247 a year of spend in these families is going to another distributor, measured against the developing median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Searched, not boughtBrand 26 Weatherproof Junction Box£8382026-11-08
- Searched, not boughtBrand 27 Camera Mounting Bracket£3,3142026-11-07
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data6 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 7 installers in and around Newport buy from Long Lever Supply.
5 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
3.5
local average 3.9
Below the local average
Growth, year on year
-65.7%
local average +5.9%
Growing more slowly than the area
Hiring now
No
local 6 of 6
6 of 6 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 115 | Cardiff5 miles away | Access Control, Fire | SSAIB | 3.3184 reviews | 36 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 119 | Wrexham6.18 miles away | CCTV, Emergency Lighting, Fire | NSI | 4.5141 reviews | 42 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 120 | Wrexham10.76 miles away | Access Control, Emergency Lighting, Fire | BAFENSISSAIB | 4.977 reviews | 23 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 122 | Newport11.86 miles away | CCTV, Fire, Intruder | NSI | 3.9239 reviews | 36 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 123 | Newport16.48 miles away | CCTV, Fire | BAFENSISSAIB | 3.4212 reviews | 47 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 109 | Wrexham17.32 miles away | Fire, Intruder | BAFENSISSAIB | 3.7171 reviews | 39 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
AI insights
- Company BF is losing ground to Installer 122, a Newport CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 122 to the prospect list.
- Long Lever Supply supplies 2 of the 7 installers tracked in and around Newport, an estimated 35% of local equipment spend.
- 6 of 6 local installers are growing faster than this account at -65.71% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 4
CCTV
Brand 6
CCTV
Brand 8
Fire
Brand 7
Fire
Brand 15
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company BF is a developing trade account in Wales, buying predominantly CCTV and Access Control. Over the last 12 months they placed 19 orders worth £133k at 29.9% gross margin (-65.7% year on year). CCTV purchases are down 66.4% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing. The pattern is consistent with a competitive loss on one range, which is recoverable if contacted in the next few weeks.
Possible causes
CCTV purchases are down 66.4% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing.
No order recorded for 189 days, the longest gap in the last two years, which suggests a project pipeline that has not converted.
CCTV fell 66.4% year on year (£153k to £51k), the single largest category movement on the account.
Emergency Lighting fell 67.2% year on year (£54k to £18k), the single largest category movement on the account.
Access Control fell 65.1% year on year (£58k to £20k), the single largest category movement on the account.
Accessories fell 64.4% year on year (£47k to £17k), the single largest category movement on the account.
Only 1 proposals raised through the Installer Portal in 12 months, so the design pipeline is no longer visible to the sales team.
Credit status is "Credit hold" with 80% of the £22,000 limit in use.
Prioritised action plan
Account review call with the named buyer
HighRegional account manager · This week
CCTV range review and price comparison against the incumbent
HighCategory manager · Next 14 days
Re-onboard the design team to the Installer Portal
MediumDigital team · Next 30 days
Invite to the next product training day
MediumTraining team · Next training cycle
Credit review with finance before further supply
MediumFinance · This month