VC-1364 · Wales
Company BA
Account since 26 Dec 2018 · Bangor · 4 branches · Buyer Rachel Chamberlain
Sales, last 12 months
£338k
Gross profit
£91k
Orders placed
49
Days since last order
71
Returns rate
1.15%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
4.1
Best month
£55k
Last 3 months trend
-73.6%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £144,272 | £245,219 | -41.2% | 22.8% | 42.7% peer 43.2% |
| Fire | £57,713 | £92,039 | -37.3% | 27.3% | 17.1% peer 15.8% |
| Intruder | £42,756 | £78,025 | -45.2% | 26.7% | 12.7% peer 14.9% |
| Emergency Lighting | £34,605 | £58,417 | -40.8% | 29.6% | 10.3% peer 9.6% |
| Accessories | £30,579 | £51,662 | -40.8% | 37.9% | 9.1% peer 8.6% |
| Access Control | £27,816 | £47,623 | -41.6% | 34.0% | 8.2% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
4 branches · 4 named contacts
Primary buyer: Rachel Chamberlain, Operations director
Credit status
Good standing
£22,136 of £56,000 limit in use (40%)
Support enquiries
6 in the last 90 days
Technical support tickets raised by branch staff
Training attended
1 of 6 invitations
Product and installation training days
Returns rate
1.15%
Trade average is 2.1% of sales value
Installer Portal activity
14 designs · 8 proposals · 1 opportunities claimed
Last activity 28 Feb 2026
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
26 Dec 2018
Wales · Bangor
Contacts
Rachel Chamberlain
Operations director
contact1@companyba.co.uk 01876 244906
Yusuf Hutchings
Service manager
contact2@companyba.co.uk 01345 259981
Yusuf Oakes
Branch manager
contact3@companyba.co.uk 01808 290871
Vikram Rowntree
Service manager
contact4@companyba.co.uk 01851 620803
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 3 company posts. Company pages only, never an individual's profile.
- XEvent22 Jun 2026
Shared a post about a supplier training day.
- LinkedInNew service9 Apr 2026
Announced extended trade counter opening hours.
- FacebookProduct post31 Mar 2026
Shared a manufacturer promotion, with no further activity posted since.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
3.4
from 60 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
New office address
26 Jun 2026The registered office was changed to a residential address.
New director
24 Jan 2026A director resigned from the board.
Latest website news
Items the company has published on its own news page.
Contact details updated
16 Jun 2026The site was last updated with new telephone numbers.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Re-engagement call with the named buyer before the next quarter
MediumThe last company post was 141 days ago and no roles are advertised, so the account has gone quiet publicly as well as in its ordering.
Regional account manager · Next 14 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £26,251 a year of spend in these families is going to another distributor, measured against the developing median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Zero-result searchaddressable fire panel 2 loop2026-11-08
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
1 of 6 installers in and around Bangor buy from Long Lever Supply.
5 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
3.4
local average 3.9
Below the local average
Growth, year on year
-41.1%
local average +3.4%
Growing more slowly than the area
Hiring now
No
local 3 of 5
3 of 5 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 113 | Cardiff2.08 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.6173 reviews | 19 | No | Strong review scores and regular project posts. | Prospect | |
| Installer 114 | Newport3.12 miles away | CCTV, Emergency Lighting | NSISSAIB | 3.3108 reviews | 34 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 110 | Newport7.1 miles away | CCTV, Emergency Lighting, Fire | NSI | 3.4111 reviews | 28 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 122 | Newport14.99 miles away | CCTV, Fire, Intruder | NSI | 3.9239 reviews | 36 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 119 | Wrexham17.74 miles away | CCTV, Emergency Lighting, Fire | NSI | 4.5141 reviews | 42 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company BA is losing ground to Installer 122, a Newport CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 122 to the prospect list.
- Long Lever Supply supplies 1 of the 6 installers tracked in and around Bangor, an estimated 18% of local equipment spend.
- 5 of 5 local installers are growing faster than this account at -41.06% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 1
CCTV
Brand 5
CCTV
Brand 10
Fire
Brand 11
Fire
Brand 14
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company BA is a developing trade account in Wales, buying predominantly CCTV and Fire. Over the last 12 months they placed 49 orders worth £338k at 27.1% gross margin (-41.1% year on year). CCTV purchases are down 41.2% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing. The pattern is consistent with a competitive loss on one range, which is recoverable if contacted in the next few weeks.
Possible causes
CCTV purchases are down 41.2% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing.
No order recorded for 71 days, the longest gap in the last two years, which suggests a project pipeline that has not converted.
CCTV fell 41.2% year on year (£245k to £144k), the single largest category movement on the account.
Fire fell 37.3% year on year (£92k to £58k), the single largest category movement on the account.
Intruder fell 45.2% year on year (£78k to £43k), the single largest category movement on the account.
Emergency Lighting fell 40.8% year on year (£58k to £35k), the single largest category movement on the account.
Access Control fell 41.6% year on year (£48k to £28k), the single largest category movement on the account.
Accessories fell 40.8% year on year (£52k to £31k), the single largest category movement on the account.
Prioritised action plan
Account review call with the named buyer
HighRegional account manager · This week
CCTV range review and price comparison against the incumbent
HighCategory manager · Next 14 days
Invite to the next product training day
MediumTraining team · Next training cycle