VC-1308 · Yorkshire & North East
Company AS
Account since 31 Aug 2018 · Newcastle · 3 branches · Buyer Kevin Hutchings
Sales, last 12 months
£557k
Gross profit
£156k
Orders placed
129
Days since last order
11
Returns rate
3.16%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
10.8
Best month
£64k
Last 3 months trend
-22.1%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £220,821 | £255,298 | -13.5% | 22.7% | 39.6% peer 43.2% |
| Access Control | £78,792 | £87,466 | -9.9% | 33.9% | 14.1% peer 7.8% |
| Intruder | £77,119 | £85,472 | -9.8% | 24.2% | 13.8% peer 14.9% |
| Accessories | £64,598 | £77,542 | -16.7% | 41.6% | 11.6% peer 8.6% |
| Fire | £61,693 | £73,205 | -15.7% | 28.2% | 11.1% peer 15.8% |
| Emergency Lighting | £54,128 | £64,256 | -15.8% | 29.7% | 9.7% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Kevin Hutchings, Managing director
Credit status
Good standing
£61,632 of £130,000 limit in use (47%)
Support enquiries
12 in the last 90 days
Technical support tickets raised by branch staff
Training attended
7 of 6 invitations
Product and installation training days
Returns rate
3.16%
Trade average is 2.1% of sales value
Installer Portal activity
13 designs · 5 proposals · 2 opportunities claimed
Last activity 3 Jun 2026
Marketing engagement
Low
6% average email open rate — shown only because consent is recorded
Account since
31 Aug 2018
Yorkshire & North East · Newcastle
Contacts
Kevin Hutchings
Managing director
contact1@companyas.co.uk 01470 140537
Kevin Chamberlain
Systems designer
contact2@companyas.co.uk 01522 433130
Joanne Kaur
Estimator
contact3@companyas.co.uk 01550 684160
Gareth Quinn
Service manager
contact4@companyas.co.uk 01712 616157
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 3 company posts. Company pages only, never an individual's profile.
- FacebookContract win1 Oct 2026
Announced a single small alarm maintenance contract.
- XNew service11 Sept 2026
Re-shared an existing maintenance offer, with little engagement.
- LinkedInProduct post15 Aug 2026
Promoted a surveillance range that is understood to be supplied by a competing distributor.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
3.8
from 21 Google reviews
Recent reviews mention slow call-outs and delays waiting on spare parts.
Companies House
Recent register changes and filings for the company.
Accounts filed
12 Sept 2026Accounts were filed showing turnover broadly flat on the prior year.
New director
29 Nov 2025A director resigned, leaving one active director on the register.
Latest website news
Items the company has published on its own news page.
Trade counter hours updated
10 Jun 2026The only news item posted this year, confirming reduced Saturday opening.
Services page simplified
9 Mar 2026The services page was trimmed back to core installation work.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the service-tracker module and spares stock support
MediumGoogle reviews have slipped to 3.8 over six months, with comments about slow call-outs, so service support and spares availability are the pressure points.
Business development · Next 14 days
CCTV range review and price comparison for the Newcastle branch
HighA public post promotes a rival surveillance brand, so at least part of the CCTV range is being sourced elsewhere.
Category manager · This week
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
No family is materially below the peer median. This account buys close to the full range for its size.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
5 of 9 installers in and around Newcastle buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
3.8
local average 3.7
At or above the local average
Growth, year on year
-13.4%
local average +11.4%
Growing more slowly than the area
Hiring now
No
local 2 of 8
2 of 8 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 105 | Newcastle7.58 miles away | Access Control, Emergency Lighting, Fire | BAFE | 3.9116 reviews | 17 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 99 | Sheffield7.7 miles away | Access Control, Fire, Intruder | BAFESSAIB | 3.5234 reviews | 21 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 101 | Middlesbrough10.61 miles away | Access Control, Fire | NSI | 4.727 reviews | 43 | No | Strong review scores and regular project posts. | Long Lever Supply customer | Already supplied |
| Installer 100 | Hull11.52 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 3.3172 reviews | 45 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 102 | Sheffield13.42 miles away | Emergency Lighting, Fire | BAFENSI | 3.1197 reviews | 35 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 107 | Middlesbrough13.65 miles away | Fire, Intruder | NSISSAIB | 3.389 reviews | 17 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 96 | Sheffield14.25 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.7240 reviews | 10 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 92 | Sheffield14.32 miles away | CCTV, Fire, Intruder | NSISSAIB | 3.2168 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
AI insights
- Company AS is losing ground to Installer 96, a Sheffield CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 96 to the prospect list.
- Long Lever Supply supplies 5 of the 9 installers tracked in and around Newcastle, an estimated 72% of local equipment spend.
- 8 of 8 local installers are growing faster than this account at -13.38% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 1
CCTV
Brand 5
CCTV
Brand 8
Fire
Brand 7
Fire
Brand 14
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company AS is a mid-tier trade account in Yorkshire & North East, buying predominantly CCTV and Access Control. Over the last 12 months they placed 129 orders worth £557k at 28.0% gross margin (-13.4% year on year). CCTV purchases are down 13.5% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
CCTV purchases are down 13.5% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing.
Fire fell 15.7% year on year (£73k to £62k), the single largest category movement on the account.
Emergency Lighting fell 15.8% year on year (£64k to £54k), the single largest category movement on the account.
Accessories fell 16.7% year on year (£78k to £65k), the single largest category movement on the account.
Returns at 3.2% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
CCTV range review and price comparison against the incumbent
HighCategory manager · Next 14 days
Invite to the next product training day
LowTraining team · Next training cycle