VC-1280 · London & South East
Company AO
Account since 3 Apr 2017 · Basildon · 1 branches · Buyer Simon Lockwood
Sales, last 12 months
£650k
Gross profit
£181k
Orders placed
155
Days since last order
12
Returns rate
3.43%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
12.9
Best month
£83k
Last 3 months trend
+4.0%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £322,523 | £388,964 | -17.1% | 23.4% | 49.6% peer 43.2% |
| Fire | £111,119 | £134,589 | -17.4% | 30.1% | 17.1% peer 15.8% |
| Accessories | £57,488 | £68,494 | -16.1% | 41.1% | 8.8% peer 8.6% |
| Intruder | £55,338 | £62,240 | -11.1% | 27.0% | 8.5% peer 14.9% |
| Access Control | £54,840 | £67,217 | -18.4% | 35.2% | 8.4% peer 7.8% |
| Emergency Lighting | £48,655 | £60,305 | -19.3% | 30.0% | 7.5% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
1 branches · 2 named contacts
Primary buyer: Simon Lockwood, Managing director
Credit status
Good standing
£136,960 of £210,000 limit in use (65%)
Support enquiries
12 in the last 90 days
Technical support tickets raised by branch staff
Training attended
3 of 4 invitations
Product and installation training days
Returns rate
3.43%
Trade average is 2.1% of sales value
Installer Portal activity
7 designs · 8 proposals · 1 opportunities claimed
Last activity 6 Jun 2026
Marketing engagement
Moderate
31% average email open rate — shown only because consent is recorded
Account since
3 Apr 2017
London & South East · Basildon
Contacts
Simon Lockwood
Managing director
contact1@companyao.co.uk 01715 475391
Simon Lockwood
Service manager
contact2@companyao.co.uk 01348 117045
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 3 company posts. Company pages only, never an individual's profile.
- LinkedInEvent20 Sept 2026
Shared a post about a local trade event attended earlier in the year.
- FacebookContract win9 Sept 2026
Announced a single small alarm maintenance contract.
- LinkedInProduct post18 Aug 2026
Promoted a surveillance range that is understood to be supplied by a competing distributor.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
3.7
from 31 Google reviews
Recent reviews mention slow call-outs and delays waiting on spare parts.
Companies House
Recent register changes and filings for the company.
Charge registered
12 Jun 2026A charge was registered in favour of a secured lender.
Accounts filed
15 Sept 2025Accounts were filed showing turnover broadly flat on the prior year.
Latest website news
Items the company has published on its own news page.
Trade counter hours updated
26 Jun 2026The only news item posted this year, confirming reduced Saturday opening.
Services page simplified
18 May 2026The services page was trimmed back to core installation work.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the service-tracker module and spares stock support
MediumGoogle reviews have slipped to 3.7 over six months, with comments about slow call-outs, so service support and spares availability are the pressure points.
Business development · Next 14 days
CCTV range review and price comparison for the Basildon branch
HighA public post promotes a rival surveillance brand, so at least part of the CCTV range is being sourced elsewhere.
Category manager · This week
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £8,128 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Searched, not boughtBrand 2 8MP IP Bullet Camera£9,0532026-10-30
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
1 of 9 installers in and around Basildon buy from Long Lever Supply.
8 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
3.7
local average 3.9
Below the local average
Growth, year on year
-16.9%
local average +12.7%
Growing more slowly than the area
Hiring now
No
local 2 of 8
2 of 8 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 6 | Reading3.9 miles away | Emergency Lighting, Fire | SSAIB | 3.5127 reviews | 23 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 1 | Basildon7.12 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.982 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 9 | Sutton8.81 miles away | Emergency Lighting, Fire | SSAIB | 3.9183 reviews | 25 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 8 | Croydon9.53 miles away | Emergency Lighting, Fire | BAFENSI | 4.335 reviews | 5 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 7 | Basildon13 miles away | CCTV, Emergency Lighting, Fire | SSAIB | 3.7221 reviews | 3 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 11 | Croydon13.04 miles away | CCTV, Fire, Intruder | SSAIB | 3.6170 reviews | 39 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 16 | Reading15.83 miles away | Access Control, Intruder | BAFE | 4.1214 reviews | 22 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 4 | Reading16.11 miles away | Emergency Lighting, Fire | BAFESSAIB | 4.049 reviews | 38 | No | Steady activity: occasional project posts and maintenance offers. | Prospect |
AI insights
- Company AO is losing ground to Installer 11, a Croydon CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 11 to the prospect list.
- Long Lever Supply supplies 1 of the 9 installers tracked in and around Basildon, an estimated 18% of local equipment spend.
- 8 of 8 local installers are growing faster than this account at -16.86% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 6
CCTV
Brand 7
Fire
Brand 9
Fire
Brand 12
Intruder
Brand 13
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company AO is a mid-tier trade account in London & South East, buying predominantly CCTV and Fire. Over the last 12 months they placed 155 orders worth £650k at 27.9% gross margin (-16.9% year on year). CCTV purchases are down 17.1% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing. The pattern is consistent with a competitive loss on one range, which is recoverable if contacted in the next few weeks.
Possible causes
CCTV purchases are down 17.1% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing.
CCTV fell 17.1% year on year (£389k to £323k), the single largest category movement on the account.
Fire fell 17.4% year on year (£135k to £111k), the single largest category movement on the account.
Emergency Lighting fell 19.3% year on year (£60k to £49k), the single largest category movement on the account.
Access Control fell 18.4% year on year (£67k to £55k), the single largest category movement on the account.
Accessories fell 16.1% year on year (£68k to £57k), the single largest category movement on the account.
Returns at 3.4% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Account review call with the named buyer
HighRegional account manager · This week
CCTV range review and price comparison against the incumbent
HighCategory manager · Next 14 days
Invite to the next product training day
MediumTraining team · Next training cycle