VC-1196 · London & South East
Company AC
Account since 4 Jan 2018 · Guildford · 2 branches · Buyer Helen Lockwood
Sales, last 12 months
£889k
Gross profit
£261k
Orders placed
132
Days since last order
6
Returns rate
1.19%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
11.0
Best month
£90k
Last 3 months trend
-3.2%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £379,287 | £381,220 | -0.5% | 24.4% | 42.7% peer 43.2% |
| Intruder | £158,538 | £163,837 | -3.2% | 28.0% | 17.8% peer 14.9% |
| Access Control | £116,681 | £122,043 | -4.4% | 34.9% | 13.1% peer 7.8% |
| Accessories | £93,000 | £93,735 | -0.8% | 42.5% | 10.5% peer 8.6% |
| Fire | £80,883 | £84,974 | -4.8% | 29.6% | 9.1% peer 15.8% |
| Emergency Lighting | £60,281 | £64,899 | -7.1% | 33.6% | 6.8% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
2 branches · 3 named contacts
Primary buyer: Helen Lockwood, Procurement lead
Credit status
Good standing
£150,231 of £203,000 limit in use (74%)
Support enquiries
4 in the last 90 days
Technical support tickets raised by branch staff
Training attended
3 of 8 invitations
Product and installation training days
Returns rate
1.19%
Trade average is 2.1% of sales value
Installer Portal activity
7 designs · 10 proposals · 1 opportunities claimed
Last activity 24 Oct 2026
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
4 Jan 2018
London & South East · Guildford
Contacts
Helen Lockwood
Procurement lead
contact1@companyac.co.uk 01890 818585
Daniel Chamberlain
Estimator
contact2@companyac.co.uk 01958 427742
Gareth Ingram
Systems designer
contact3@companyac.co.uk 01153 823576
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- XNew service21 Oct 2026
Added out-of-hours call-out cover for maintenance customers.
- FacebookProduct post14 Oct 2026
Featured a wireless intruder range aimed at retrofit work.
- LinkedInEvent11 Sept 2026
Exhibited at a regional fire and security exhibition.
- LinkedInProject completed31 Aug 2026
Handed over a school access control and CCTV installation.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Contracts administrator
31 Aug 2026Guildford
A single replacement role, consistent with steady trading rather than growth.
Google reviews
Public review score for the company, with the six-month trend.
4.4
from 141 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
Accounts filed
13 Feb 2026Accounts for the last financial year were filed on time.
New director
15 Nov 2025A director was appointed to the board.
Latest website news
Items the company has published on its own news page.
Team page refreshed
3 Mar 2026The company team and contact pages were updated.
Trade counter hours updated
20 Feb 2026Opening hours extended on Saturday mornings.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for contracts administrator in Guildford points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £7,627 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Quote not convertedQuote VC-Q4319: 14 × Brand 18 Emergency Inverter Module, sent 4 days ago and not yet ordered£5,2002026-11-02
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data7 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 8 installers in and around Guildford buy from Long Lever Supply.
6 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.4
local average 3.8
At or above the local average
Growth, year on year
-2.4%
local average +13.3%
Growing more slowly than the area
Hiring now
Yes
local 3 of 7
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 11 | Croydon4.57 miles away | CCTV, Fire, Intruder | SSAIB | 3.6170 reviews | 39 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 18 | Watford6.62 miles away | Access Control, Fire, Intruder | BAFENSISSAIB | 4.4153 reviews | 39 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 15 | Basildon6.86 miles away | Access Control, CCTV, Intruder | NSISSAIB | 3.9157 reviews | 39 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 7 | Basildon9.84 miles away | CCTV, Emergency Lighting, Fire | SSAIB | 3.7221 reviews | 3 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 13 | Basildon9.97 miles away | Fire, Intruder | BAFENSISSAIB | 3.255 reviews | 10 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 6 | Reading10.52 miles away | Emergency Lighting, Fire | SSAIB | 3.5127 reviews | 23 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 1 | Basildon12.41 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.982 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect |
AI insights
- Company AC is losing ground to Installer 11, a Croydon CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 11 to the prospect list.
- Long Lever Supply supplies 2 of the 8 installers tracked in and around Guildford, an estimated 28% of local equipment spend.
- 7 of 7 local installers are growing faster than this account at -2.42% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 5
CCTV
Brand 2
CCTV
Brand 7
Fire
Brand 8
Fire
Brand 13
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company AC is a mid-tier trade account in London & South East, buying predominantly CCTV and Intruder. Over the last 12 months they placed 132 orders worth £889k at 29.4% gross margin (-2.4% year on year). Ordering pattern is steady at 29% gross margin with no material movement in any single category. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
Ordering pattern is steady at 29% gross margin with no material movement in any single category.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle