VC-1161 · East of England
Company X
Account since 21 Oct 2019 · Luton · 2 branches · Buyer Andrew Gibbons
Sales, last 12 months
£693k
Gross profit
£202k
Orders placed
87
Days since last order
23
Returns rate
2.02%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
7.3
Best month
£88k
Last 3 months trend
+13.1%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £260,179 | £292,232 | -11.0% | 24.1% | 37.5% peer 43.2% |
| Fire | £142,642 | £154,457 | -7.7% | 30.4% | 20.6% peer 15.8% |
| Emergency Lighting | £79,822 | £87,122 | -8.4% | 30.9% | 11.5% peer 9.6% |
| Intruder | £79,168 | £90,759 | -12.8% | 26.5% | 11.4% peer 14.9% |
| Access Control | £75,741 | £87,779 | -13.7% | 35.5% | 10.9% peer 7.8% |
| Accessories | £55,665 | £62,080 | -10.3% | 42.4% | 8.0% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
2 branches · 3 named contacts
Primary buyer: Andrew Gibbons, Procurement lead
Credit status
Good standing
£44,846 of £135,000 limit in use (33%)
Support enquiries
12 in the last 90 days
Technical support tickets raised by branch staff
Training attended
4 of 5 invitations
Product and installation training days
Returns rate
2.02%
Trade average is 2.1% of sales value
Installer Portal activity
0 designs · 1 proposals · 1 opportunities claimed
Last activity 16 Aug 2026
Marketing engagement
Not consented
No marketing consent recorded against this account, so engagement is not reported
Account since
21 Oct 2019
East of England · Luton
Contacts
Andrew Gibbons
Procurement lead
contact1@companyx.co.uk 01790 185528
Claire Jarvis
Systems designer
contact2@companyx.co.uk 01858 618063
Andrew Sutcliffe
Estimator
contact3@companyx.co.uk 01604 169718
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- FacebookProduct post19 Sept 2026
Featured a wireless intruder range aimed at retrofit work.
- LinkedInProject completed5 Sept 2026
Handed over a school access control and CCTV installation.
- FacebookProduct post27 Aug 2026
Shared a manufacturer promotion on emergency lighting battens.
- LinkedInEvent20 Aug 2026
Exhibited at a regional fire and security exhibition.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
4.4
from 62 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
Accounts filed
7 Aug 2026Accounts for the last financial year were filed on time.
New director
6 Apr 2026A director was appointed to the board.
Latest website news
Items the company has published on its own news page.
Accreditation renewed
26 Aug 2026Industry accreditation renewed for another three-year cycle.
Trade counter hours updated
14 Apr 2026Opening hours extended on Saturday mornings.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
Share the promotional list and stock availability for fast-moving lines
LowNo public activity suggests a change of direction, so a straightforward availability conversation is the sensible next step. Raised 2026-11-09.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £7,774 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
1 of 6 installers in and around Luton buy from Long Lever Supply.
5 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.4
local average 4.0
At or above the local average
Growth, year on year
-10.5%
local average +18.1%
Growing more slowly than the area
Hiring now
No
local 2 of 5
2 of 5 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 37 | Chelmsford1.63 miles away | Access Control, CCTV, Intruder | BAFENSISSAIB | 4.811 reviews | 5 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 40 | Chelmsford10.19 miles away | Access Control, Emergency Lighting, Fire | NSISSAIB | 4.413 reviews | 31 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 49 | Ipswich13 miles away | Emergency Lighting, Fire, Intruder | SSAIB | 3.7183 reviews | 3 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 44 | Cambridge15 miles away | Access Control, CCTV, Fire | BAFENSI | 3.338 reviews | 5 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 39 | Ipswich15.95 miles away | CCTV, Fire, Intruder | SSAIB | 3.7205 reviews | 37 | Yes | Hiring field engineers and posting new contract wins. | Prospect |
AI insights
- Company X is losing ground to Installer 39, a Ipswich CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 39 to the prospect list.
- Long Lever Supply supplies 1 of the 6 installers tracked in and around Luton, an estimated 18% of local equipment spend.
- 5 of 5 local installers are growing faster than this account at -10.49% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 4
CCTV
Brand 11
Fire
Brand 10
Fire
Brand 13
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company X is a mid-tier trade account in East of England, buying predominantly CCTV and Fire. Over the last 12 months they placed 87 orders worth £693k at 29.2% gross margin (-10.5% year on year). CCTV purchases are down 11.0% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
CCTV purchases are down 11.0% year on year, while fire and intruder spend held broadly steady — the surveillance range looks to have moved to another distributor rather than the account closing.
Only 1 proposals raised through the Installer Portal in 12 months, so the design pipeline is no longer visible to the sales team.
Prioritised action plan
CCTV range review and price comparison against the incumbent
HighCategory manager · Next 14 days
Re-onboard the design team to the Installer Portal
MediumDigital team · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle