VC-1154 · Yorkshire & North East
Company W
Account since 22 Feb 2013 · Newcastle · 3 branches · Buyer Laura Hutchings
Sales, last 12 months
£779k
Gross profit
£224k
Orders placed
166
Days since last order
20
Returns rate
2.93%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
13.8
Best month
£83k
Last 3 months trend
-3.6%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £310,974 | £308,037 | +0.9% | 24.1% | 39.9% peer 43.2% |
| Fire | £119,925 | £116,501 | +2.9% | 29.9% | 15.4% peer 15.8% |
| Intruder | £119,205 | £116,424 | +2.4% | 26.1% | 15.3% peer 14.9% |
| Access Control | £88,478 | £85,179 | +3.9% | 36.2% | 11.4% peer 7.8% |
| Emergency Lighting | £83,110 | £80,106 | +3.8% | 32.0% | 10.7% peer 9.6% |
| Accessories | £57,267 | £57,813 | -0.9% | 40.8% | 7.3% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Laura Hutchings, Procurement lead
Credit status
Good standing
£50,381 of £173,000 limit in use (29%)
Support enquiries
6 in the last 90 days
Technical support tickets raised by branch staff
Training attended
2 of 4 invitations
Product and installation training days
Returns rate
2.93%
Trade average is 2.1% of sales value
Installer Portal activity
6 designs · 8 proposals · 3 opportunities claimed
Last activity 3 Mar 2026
Marketing engagement
Low
6% average email open rate — shown only because consent is recorded
Account since
22 Feb 2013
Yorkshire & North East · Newcastle
Contacts
Laura Hutchings
Procurement lead
contact1@companyw.co.uk 01386 431007
Gareth Pemberton
Estimator
contact2@companyw.co.uk 01424 306918
Ian Quinn
Branch manager
contact3@companyw.co.uk 01502 863990
Joanne Rowntree
Estimator
contact4@companyw.co.uk 01595 936972
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- FacebookProduct post25 Oct 2026
Featured a wireless intruder range aimed at retrofit work.
- LinkedInProject completed8 Sept 2026
Handed over a school access control and CCTV installation.
- LinkedInEvent7 Sept 2026
Exhibited at a regional fire and security exhibition.
- LinkedInNew hire22 Aug 2026
Appointed an additional estimator to support bid volume.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
4.6
from 138 Google reviews
Recent reviews mention slow call-outs and delays waiting on spare parts.
Companies House
Recent register changes and filings for the company.
New office address
27 Aug 2026The registered office address was updated on the register.
New director
29 Jul 2026A director was appointed to the board.
Accounts filed
16 Oct 2025Accounts for the last financial year were filed on time.
Latest website news
Items the company has published on its own news page.
Accreditation renewed
5 Apr 2026Industry accreditation renewed for another three-year cycle.
Trade counter hours updated
26 Mar 2026Opening hours extended on Saturday mornings.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the service-tracker module and spares stock support
MediumGoogle reviews have slipped to 4.6 over six months, with comments about slow call-outs, so service support and spares availability are the pressure points.
Business development · Next 14 days
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £87,949 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Abandoned basket5 × Brand 24 Turnstile Gate Controller, 1 × Brand 3 4MP Varifocal Dome Camera left in the basket£3,7562026-10-30
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data7 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
6 of 8 installers in and around Newcastle buy from Long Lever Supply.
2 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.6
local average 3.9
At or above the local average
Growth, year on year
+1.9%
local average +10.0%
Growing more slowly than the area
Hiring now
No
local 3 of 7
3 of 7 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 96 | Sheffield0.55 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.7240 reviews | 10 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 92 | Sheffield1.77 miles away | CCTV, Fire, Intruder | NSISSAIB | 3.2168 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 97 | Hull3.32 miles away | CCTV, Emergency Lighting, Fire | BAFENSISSAIB | 4.4166 reviews | 17 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 91 | Leeds4.23 miles away | Access Control, CCTV, Intruder | BAFE | 4.5170 reviews | 30 | Yes | Hiring field engineers and posting new contract wins. | Long Lever Supply customer | Already supplied |
| Installer 107 | Middlesbrough9.44 miles away | Fire, Intruder | NSISSAIB | 3.389 reviews | 17 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 108 | Leeds12.15 miles away | Access Control, Emergency Lighting | BAFENSISSAIB | 4.161 reviews | 17 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 100 | Hull13.95 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 3.3172 reviews | 45 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
AI insights
- Company W is losing ground to Installer 96, a Sheffield CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 96 to the prospect list.
- Long Lever Supply supplies 6 of the 8 installers tracked in and around Newcastle, an estimated 88% of local equipment spend.
- 4 of 7 local installers are growing faster than this account at +1.95% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 4
CCTV
Brand 2
CCTV
Brand 8
Fire
Brand 10
Fire
Brand 14
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company W is a mid-tier trade account in Yorkshire & North East, buying predominantly CCTV and Fire. Over the last 12 months they placed 166 orders worth £779k at 28.8% gross margin (+2.0% year on year). Returns at 2.9% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
Returns at 2.9% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle