VC-1112 · Midlands
Company Q
Account since 5 Jun 2021 · Stoke-on-Trent · 3 branches · Buyer Claire Ingram
Sales, last 12 months
£832k
Gross profit
£232k
Orders placed
223
Days since last order
2
Returns rate
2.70%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
18.6
Best month
£86k
Last 3 months trend
+10.9%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £363,954 | £363,590 | +0.1% | 23.5% | 43.7% peer 43.2% |
| Intruder | £137,146 | £144,796 | -5.3% | 26.4% | 16.5% peer 14.9% |
| Fire | £114,464 | £107,863 | +6.1% | 28.4% | 13.8% peer 15.8% |
| Emergency Lighting | £89,770 | £89,677 | +0.1% | 31.6% | 10.8% peer 9.6% |
| Accessories | £72,829 | £72,724 | +0.1% | 41.8% | 8.8% peer 8.6% |
| Access Control | £54,129 | £55,442 | -2.4% | 35.3% | 6.5% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Claire Ingram, Operations director
Credit status
Monitor
£226,896 of £277,000 limit in use (82%)
Support enquiries
17 in the last 90 days
Technical support tickets raised by branch staff
Training attended
4 of 9 invitations
Product and installation training days
Returns rate
2.70%
Trade average is 2.1% of sales value
Installer Portal activity
13 designs · 14 proposals · 0 opportunities claimed
Last activity 11 Jul 2026
Marketing engagement
High
59% average email open rate — shown only because consent is recorded
Account since
5 Jun 2021
Midlands · Stoke-on-Trent
Contacts
Claire Ingram
Operations director
contact1@companyq.co.uk 01680 893447
Daniel Naylor
Branch manager
contact2@companyq.co.uk 01199 814622
Kevin Hutchings
Estimator
contact3@companyq.co.uk 01253 289526
Helen Rowntree
Estimator
contact4@companyq.co.uk 01653 182672
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 4 company posts. Company pages only, never an individual's profile.
- LinkedInProject completed19 Oct 2026
Handed over a school access control and CCTV installation.
- FacebookProduct post23 Aug 2026
Shared a manufacturer promotion on emergency lighting battens.
- FacebookProduct post18 Aug 2026
Featured a wireless intruder range aimed at retrofit work.
- LinkedInNew hire15 Aug 2026
Appointed an additional estimator to support bid volume.
Roles advertised
Public job adverts from the company, with what each one usually signals.
- No roles advertised in the last twelve months, which is itself a signal.
Google reviews
Public review score for the company, with the six-month trend.
4.4
from 100 Google reviews
Comments are consistent: stock availability and counter service.
Companies House
Recent register changes and filings for the company.
New office address
10 Mar 2026The registered office address was updated on the register.
New director
6 Nov 2025A director was appointed to the board.
Latest website news
Items the company has published on its own news page.
Team page refreshed
18 Jul 2026The company team and contact pages were updated.
Trade counter hours updated
13 May 2026Opening hours extended on Saturday mornings.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Invite the branch team to the next product training day
LowPublic activity shows no recent product posts from this account, so training is the lowest-friction way back into the conversation.
Training team · Next training cycle
Share the promotional list and stock availability for fast-moving lines
LowNo public activity suggests a change of direction, so a straightforward availability conversation is the sensible next step. Raised 2026-11-09.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £7,735 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
6 of 9 installers in and around Stoke-on-Trent buy from Long Lever Supply.
3 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.4
local average 4.2
At or above the local average
Growth, year on year
-0.2%
local average +8.3%
Growing more slowly than the area
Hiring now
No
local 5 of 8
5 of 8 local peers are recruiting
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 62 | Leicester2.77 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 4.323 reviews | 28 | Yes | Hiring field engineers and posting new contract wins. | Long Lever Supply customer | Already supplied |
| Installer 58 | Nottingham6.25 miles away | Emergency Lighting, Fire, Intruder | NSISSAIB | 4.6208 reviews | 13 | Yes | Hiring field engineers and posting new contract wins. | Long Lever Supply customer | Already supplied |
| Installer 64 | Nottingham6.93 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 4.8192 reviews | 25 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 63 | Coventry7.28 miles away | Access Control, Emergency Lighting, Intruder | BAFENSISSAIB | 4.4160 reviews | 40 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 57 | Worcester8.63 miles away | Access Control, Emergency Lighting | BAFENSISSAIB | 3.9167 reviews | 25 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 65 | Coventry10.86 miles away | CCTV, Emergency Lighting, Fire | BAFESSAIB | 3.246 reviews | 38 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 56 | Coventry13.66 miles away | CCTV, Emergency Lighting, Fire | BAFENSISSAIB | 4.089 reviews | 48 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 69 | Nottingham14.94 miles away | Emergency Lighting, Intruder | BAFENSISSAIB | 4.2123 reviews | 42 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
AI insights
- Company Q is losing ground to Installer 63, a Coventry access control installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 63 to the prospect list.
- Long Lever Supply supplies 6 of the 9 installers tracked in and around Stoke-on-Trent, an estimated 88% of local equipment spend.
- 5 of 8 local installers are growing faster than this account at -0.22% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 4
CCTV
Brand 2
CCTV
Brand 9
Fire
Brand 10
Fire
Brand 13
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company Q is a mid-tier trade account in Midlands, buying predominantly CCTV and Intruder. Over the last 12 months they placed 223 orders worth £832k at 27.9% gross margin (-0.2% year on year). Returns at 2.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. No immediate intervention is required, though the range mix is worth a conversation at the next review.
Possible causes
Returns at 2.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Credit status is "Monitor" with 82% of the £277,000 limit in use.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle
Credit review with finance before further supply
MediumFinance · This month