VC-1091 · North West
Company N
Account since 26 Oct 2018 · Bolton · 4 branches · Buyer Ian Ingram
Sales, last 12 months
£342k
Gross profit
£99k
Orders placed
38
Days since last order
6
Returns rate
3.29%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
3.2
Best month
£37k
Last 3 months trend
-20.9%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £157,461 | £114,215 | +37.9% | 24.7% | 46.1% peer 43.2% |
| Access Control | £54,860 | £41,770 | +31.3% | 36.4% | 16.1% peer 7.8% |
| Intruder | £47,736 | £35,992 | +32.6% | 26.6% | 14.0% peer 14.9% |
| Fire | £39,400 | £30,097 | +30.9% | 30.1% | 11.5% peer 15.8% |
| Emergency Lighting | £22,122 | £16,994 | +30.2% | 31.2% | 6.5% peer 9.6% |
| Accessories | £20,128 | £15,753 | +27.8% | 42.0% | 5.9% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
4 branches · 4 named contacts
Primary buyer: Ian Ingram, Technical director
Credit status
Good standing
£67,665 of £92,000 limit in use (74%)
Support enquiries
15 in the last 90 days
Technical support tickets raised by branch staff
Training attended
7 of 5 invitations
Product and installation training days
Returns rate
3.29%
Trade average is 2.1% of sales value
Installer Portal activity
18 designs · 21 proposals · 1 opportunities claimed
Last activity 5 Sept 2026
Marketing engagement
Moderate
19% average email open rate — shown only because consent is recorded
Account since
26 Oct 2018
North West · Bolton
Contacts
Ian Ingram
Technical director
contact1@companyn.co.uk 01115 702873
Daniel Naylor
Systems designer
contact2@companyn.co.uk 01774 360259
Andrew Kaur
Service manager
contact3@companyn.co.uk 01651 820648
Simon Tremaine
Branch manager
contact4@companyn.co.uk 01347 538218
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- LinkedInNew service29 Oct 2026
Launched a planned maintenance package covering emergency lighting compliance.
- FacebookProject completed20 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- LinkedInEvent7 Oct 2026
Hosted a CPD session on fire detection standards for local contractors.
- LinkedInContract win7 Oct 2026
Announced two new care home fire system installations across the region.
- FacebookContract win23 Sept 2026
Secured a framework agreement with a regional facilities management group.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Estimator
4 Nov 2026Bolton
A second advert in three months for the same discipline: capacity is being added.
CCTV commissioning engineer
27 Oct 2026Bolton
A new role in the same team, suggesting the service side is expanding alongside installations.
Contracts administrator
25 Oct 2026Bolton
Hiring after a period with no vacancies, consistent with work already contracted.
Google reviews
Public review score for the company, with the six-month trend.
4.3
from 126 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New director
11 Sept 2026A second director was appointed during the last quarter.
Charge registered
26 Aug 2026A charge was registered against new fleet vehicles.
Latest website news
Items the company has published on its own news page.
Service team expanded
31 Aug 2026Two engineers added to cover the growing service and maintenance base.
Care home framework win
20 Aug 2026Two care home sites confirmed for fire system replacement this year.
Fire and life safety division launched
7 Aug 2026A new division covering detection, emergency lighting and compliance.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for estimator in Bolton points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £1,716 a year of spend in these families is going to another distributor, measured against the developing median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
4 of 9 installers in and around Bolton buy from Long Lever Supply.
5 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.3
local average 4.1
At or above the local average
Growth, year on year
+34.1%
local average +3.4%
Growing at or ahead of the area
Hiring now
Yes
local 4 of 8
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 86 | Warrington0.45 miles away | CCTV, Emergency Lighting, Fire | BAFENSI | 3.9171 reviews | 27 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 78 | Warrington0.88 miles away | Access Control, Emergency Lighting, Fire | NSI | 4.5218 reviews | 37 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 80 | Manchester7.74 miles away | CCTV, Emergency Lighting, Intruder | BAFESSAIB | 3.6157 reviews | 30 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 76 | Warrington10.89 miles away | Access Control, CCTV, Fire | NSISSAIB | 4.8210 reviews | 35 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 81 | Preston11.1 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.627 reviews | 35 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 83 | Chester14.13 miles away | CCTV, Intruder | BAFENSISSAIB | 3.227 reviews | 16 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 73 | Manchester14.31 miles away | Access Control, Emergency Lighting, Intruder | NSI | 4.4214 reviews | 15 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 90 | Liverpool15.65 miles away | CCTV, Fire | BAFENSISSAIB | 4.524 reviews | 11 | Yes | Hiring field engineers and posting new contract wins. | Prospect |
AI insights
- Company N is losing ground to Installer 90, a Liverpool CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 90 to the prospect list.
- Long Lever Supply supplies 4 of the 9 installers tracked in and around Bolton, an estimated 75% of local equipment spend.
- 4 of 8 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 2
CCTV
Brand 4
CCTV
Brand 8
Fire
Brand 7
Fire
Brand 12
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company N is a developing trade account in North West, buying predominantly CCTV and Access Control. Over the last 12 months they placed 38 orders worth £342k at 28.9% gross margin (+34.1% year on year). Returns at 3.3% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 3.3% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle