VC-1084 · East of England
Company M
Account since 1 Mar 2016 · Cambridge · 4 branches · Buyer Simon Kaur
Sales, last 12 months
£330k
Gross profit
£88k
Orders placed
66
Days since last order
7
Returns rate
0.86%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
5.5
Best month
£34k
Last 3 months trend
-6.4%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £152,333 | £131,137 | +16.2% | 21.8% | 46.2% peer 43.2% |
| Fire | £68,170 | £54,095 | +26.0% | 28.0% | 20.7% peer 15.8% |
| Intruder | £50,189 | £42,770 | +17.4% | 28.1% | 15.2% peer 14.9% |
| Emergency Lighting | £34,490 | £28,827 | +19.6% | 32.0% | 10.5% peer 9.6% |
| Accessories | £23,776 | £20,016 | +18.8% | 42.5% | 7.2% peer 8.6% |
| Access Control | £702 | £574 | +22.4% | 35.2% | 0.2% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
4 branches · 4 named contacts
Primary buyer: Simon Kaur, Technical director
Credit status
Good standing
£61,886 of £96,000 limit in use (64%)
Support enquiries
0 in the last 90 days
Technical support tickets raised by branch staff
Training attended
4 of 2 invitations
Product and installation training days
Returns rate
0.86%
Trade average is 2.1% of sales value
Installer Portal activity
33 designs · 24 proposals · 4 opportunities claimed
Last activity 27 Mar 2026
Marketing engagement
Moderate
34% average email open rate — shown only because consent is recorded
Account since
1 Mar 2016
East of England · Cambridge
Contacts
Simon Kaur
Technical director
contact1@companym.co.uk 01213 321203
Paul Baxter
Systems designer
contact2@companym.co.uk 01795 114798
Gareth Sutcliffe
Branch manager
contact3@companym.co.uk 01897 665732
Simon Oakes
Service manager
contact4@companym.co.uk 01702 962021
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- FacebookContract win24 Oct 2026
Secured a framework agreement with a regional facilities management group.
- XProduct post13 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInContract win26 Sept 2026
Announced two new care home fire system installations across the region.
- LinkedInNew service23 Sept 2026
Launched a planned maintenance package covering emergency lighting compliance.
- LinkedInEvent16 Sept 2026
Hosted a CPD session on fire detection standards for local contractors.
Roles advertised
Public job adverts from the company, with what each one usually signals.
CCTV commissioning engineer
24 Oct 2026Cambridge
Hiring after a period with no vacancies, consistent with work already contracted.
Estimator
7 Oct 2026Cambridge
Hiring after a period with no vacancies, consistent with work already contracted.
Google reviews
Public review score for the company, with the six-month trend.
4.4
from 115 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New director
7 Sept 2026A second director was appointed during the last quarter.
Accounts filed
17 Mar 2026Accounts were filed on time, with turnover reported as growing.
New office address
23 Feb 2026The registered office moved to a larger unit on the same industrial estate.
Latest website news
Items the company has published on its own news page.
Fire and life safety division launched
20 Sept 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
25 Aug 2026Two engineers added to cover the growing service and maintenance base.
Care home framework win
1 Aug 2026Two care home sites confirmed for fire system replacement this year.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for cctv commissioning engineer in Cambridge points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £35,774 a year of spend in these families is going to another distributor, measured against the developing median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
4 of 9 installers in and around Cambridge buy from Long Lever Supply.
5 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.4
local average 4.0
At or above the local average
Growth, year on year
+18.8%
local average +7.6%
Growing at or ahead of the area
Hiring now
Yes
local 4 of 8
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 53 | Ipswich1.89 miles away | CCTV, Fire | BAFE | 4.6201 reviews | 44 | No | Strong review scores and regular project posts. | Prospect | |
| Installer 39 | Ipswich2.65 miles away | CCTV, Fire, Intruder | SSAIB | 3.7205 reviews | 37 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 44 | Cambridge4.16 miles away | Access Control, CCTV, Fire | BAFENSI | 3.338 reviews | 5 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 38 | Norwich4.81 miles away | CCTV, Intruder | BAFE | 4.642 reviews | 38 | No | Strong review scores and regular project posts. | Long Lever Supply customer | Already supplied |
| Installer 52 | Luton7.12 miles away | CCTV, Fire, Intruder | SSAIB | 4.0115 reviews | 21 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 47 | Chelmsford9.84 miles away | CCTV, Intruder | BAFENSISSAIB | 3.490 reviews | 34 | No | Little public activity this year and no roles advertised. | Long Lever Supply customer | Already supplied |
| Installer 45 | Peterborough11.65 miles away | Emergency Lighting, Intruder | BAFESSAIB | 4.0190 reviews | 19 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 37 | Chelmsford16.57 miles away | Access Control, CCTV, Intruder | BAFENSISSAIB | 4.811 reviews | 5 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company M is losing ground to Installer 39, a Ipswich CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 39 to the prospect list.
- Long Lever Supply supplies 4 of the 9 installers tracked in and around Cambridge, an estimated 73% of local equipment spend.
- 2 of 8 local installers are growing faster than this account at +18.83% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 2
CCTV
Brand 6
CCTV
Brand 9
Fire
Brand 10
Fire
Brand 15
Intruder
Brand 14
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company M is a developing trade account in East of England, buying predominantly CCTV and Fire. Over the last 12 months they placed 66 orders worth £330k at 26.6% gross margin (+18.8% year on year). Access control is 0.2% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Access control is 0.2% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere.
Prioritised action plan
Cross-sell the access control range with a site survey
HighBusiness development · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle