VC-1077 · Midlands
Company L
Account since 27 Nov 2012 · Leicester · 5 branches · Buyer Emma Ingram
Sales, last 12 months
£1.32m
Gross profit
£374k
Orders placed
172
Days since last order
25
Returns rate
2.52%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
14.3
Best month
£153k
Last 3 months trend
+32.5%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £540,450 | £409,093 | +32.1% | 24.3% | 40.9% peer 43.2% |
| Intruder | £225,535 | £174,866 | +29.0% | 25.4% | 17.1% peer 14.9% |
| Fire | £193,924 | £156,450 | +23.9% | 28.2% | 14.7% peer 15.8% |
| Access Control | £170,633 | £137,762 | +23.9% | 36.8% | 12.9% peer 7.8% |
| Emergency Lighting | £121,711 | £93,325 | +30.4% | 31.9% | 9.2% peer 9.6% |
| Accessories | £70,520 | £55,565 | +26.9% | 41.5% | 5.3% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
5 branches · 4 named contacts
Primary buyer: Emma Ingram, Purchasing manager
Credit status
Good standing
£148,290 of £398,000 limit in use (37%)
Support enquiries
10 in the last 90 days
Technical support tickets raised by branch staff
Training attended
6 of 8 invitations
Product and installation training days
Returns rate
2.52%
Trade average is 2.1% of sales value
Installer Portal activity
11 designs · 6 proposals · 0 opportunities claimed
Last activity 20 Apr 2026
Marketing engagement
Low
16% average email open rate — shown only because consent is recorded
Account since
27 Nov 2012
Midlands · Leicester
Contacts
Emma Ingram
Purchasing manager
contact1@companyl.co.uk 01196 882409
Andrew Ashworth
Branch manager
contact2@companyl.co.uk 01285 472692
Kevin Chamberlain
Branch manager
contact3@companyl.co.uk 01680 935197
Teresa Ellison
Service manager
contact4@companyl.co.uk 01216 918320
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- LinkedInNew service6 Nov 2026
Launched a planned maintenance package covering emergency lighting compliance.
- FacebookProject completed29 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- FacebookContract win25 Oct 2026
Secured a framework agreement with a regional facilities management group.
- XProduct post12 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInContract win24 Sept 2026
Announced two new care home fire system installations across the region.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Apprentice security engineer
18 Oct 2026Leicester
Two field roles open at once, which usually follows a rising installation order book.
CCTV commissioning engineer
29 Sept 2026Leicester
Hiring after a period with no vacancies, consistent with work already contracted.
Google reviews
Public review score for the company, with the six-month trend.
4.5
from 207 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New office address
7 Mar 2026The registered office moved to a larger unit on the same industrial estate.
New director
2 Mar 2026A second director was appointed during the last quarter.
Accounts filed
17 Jan 2026Accounts were filed on time, with turnover reported as growing.
Latest website news
Items the company has published on its own news page.
Care home framework win
23 Aug 2026Two care home sites confirmed for fire system replacement this year.
Service team expanded
11 Aug 2026Two engineers added to cover the growing service and maintenance base.
Fire and life safety division launched
6 Jul 2026A new division covering detection, emergency lighting and compliance.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for apprentice security engineer in Leicester points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
No family is materially below the peer median. This account buys close to the full range for its size.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
3 of 6 installers in and around Leicester buy from Long Lever Supply.
3 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.5
local average 4.2
At or above the local average
Growth, year on year
+28.8%
local average +5.9%
Growing at or ahead of the area
Hiring now
Yes
local 3 of 5
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 63 | Coventry4.12 miles away | Access Control, Emergency Lighting, Intruder | BAFENSISSAIB | 4.4160 reviews | 40 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 57 | Worcester4.49 miles away | Access Control, Emergency Lighting | BAFENSISSAIB | 3.9167 reviews | 25 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 72 | Worcester14.39 miles away | Emergency Lighting, Intruder | BAFENSI | 4.347 reviews | 30 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 67 | Stoke-on-Trent16.83 miles away | Access Control, CCTV, Intruder | BAFENSISSAIB | 4.4171 reviews | 18 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 71 | Coventry17.01 miles away | Access Control, Emergency Lighting, Intruder | NSISSAIB | 4.2192 reviews | 15 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company L is losing ground to Installer 63, a Coventry access control installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 63 to the prospect list.
- Long Lever Supply supplies 3 of the 6 installers tracked in and around Leicester, an estimated 82% of local equipment spend.
- 3 of 5 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 6
CCTV
Brand 3
CCTV
Brand 11
Fire
Brand 10
Fire
Brand 14
Intruder
Brand 13
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company L is a top-tier trade account in Midlands, buying predominantly CCTV and Intruder. Over the last 12 months they placed 172 orders worth £1.32m at 28.3% gross margin (+28.8% year on year). Ordering pattern is steady at 28% gross margin with no material movement in any single category. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Ordering pattern is steady at 28% gross margin with no material movement in any single category.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle