VC-1063 · East of England
Company J
Account since 20 Dec 2015 · Peterborough · 1 branches · Buyer Joanne Doyle
Sales, last 12 months
£514k
Gross profit
£143k
Orders placed
64
Days since last order
18
Returns rate
1.03%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
5.3
Best month
£55k
Last 3 months trend
+24.1%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £205,839 | £165,232 | +24.6% | 22.7% | 40.1% peer 43.2% |
| Fire | £93,264 | £74,365 | +25.4% | 29.1% | 18.2% peer 15.8% |
| Emergency Lighting | £85,512 | £69,740 | +22.6% | 31.9% | 16.6% peer 9.6% |
| Intruder | £79,609 | £63,378 | +25.6% | 27.1% | 15.5% peer 14.9% |
| Accessories | £47,966 | £36,492 | +31.4% | 41.9% | 9.3% peer 8.6% |
| Access Control | £1,363 | £1,145 | +19.1% | 36.7% | 0.3% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
1 branches · 2 named contacts
Primary buyer: Joanne Doyle, Contracts manager
Credit status
Good standing
£53,067 of £86,000 limit in use (62%)
Support enquiries
1 in the last 90 days
Technical support tickets raised by branch staff
Training attended
0 of 7 invitations
Product and installation training days
Returns rate
1.03%
Trade average is 2.1% of sales value
Installer Portal activity
31 designs · 23 proposals · 5 opportunities claimed
Last activity 11 Dec 2025
Marketing engagement
High
51% average email open rate — shown only because consent is recorded
Account since
20 Dec 2015
East of England · Peterborough
Contacts
Joanne Doyle
Contracts manager
contact1@companyj.co.uk 01205 138478
Teresa Sutcliffe
Estimator
contact2@companyj.co.uk 01639 960856
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- XProduct post5 Nov 2026
Promoted the new analytics CCTV range due into stock this quarter.
- FacebookProject completed22 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- LinkedInEvent20 Oct 2026
Hosted a CPD session on fire detection standards for local contractors.
- LinkedInContract win5 Oct 2026
Announced two new care home fire system installations across the region.
- FacebookContract win25 Sept 2026
Secured a framework agreement with a regional facilities management group.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Estimator
4 Nov 2026Peterborough
A second advert in three months for the same discipline: capacity is being added.
CCTV commissioning engineer
13 Oct 2026Peterborough
A new role in the same team, suggesting the service side is expanding alongside installations.
Service and maintenance engineer
26 Sept 2026Peterborough
Hiring after a period with no vacancies, consistent with work already contracted.
Google reviews
Public review score for the company, with the six-month trend.
4.2
from 67 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
Charge registered
20 Sept 2026A charge was registered against new fleet vehicles.
Accounts filed
12 May 2026Accounts were filed on time, with turnover reported as growing.
New office address
2 Mar 2026The registered office moved to a larger unit on the same industrial estate.
Latest website news
Items the company has published on its own news page.
Fire and life safety division launched
4 Oct 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
31 Aug 2026Two engineers added to cover the growing service and maintenance base.
Care home framework win
16 Jul 2026Two care home sites confirmed for fire system replacement this year.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for estimator in Peterborough points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £83,716 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data7 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
4 of 8 installers in and around Peterborough buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.2
local average 4.4
Below the local average
Growth, year on year
+25.1%
local average +2.0%
Growing at or ahead of the area
Hiring now
Yes
local 3 of 7
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 47 | Chelmsford2.52 miles away | CCTV, Intruder | BAFENSISSAIB | 3.490 reviews | 34 | No | Little public activity this year and no roles advertised. | Long Lever Supply customer | Already supplied |
| Installer 53 | Ipswich4.29 miles away | CCTV, Fire | BAFE | 4.6201 reviews | 44 | No | Strong review scores and regular project posts. | Prospect | |
| Installer 52 | Luton9.98 miles away | CCTV, Fire, Intruder | SSAIB | 4.0115 reviews | 21 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 50 | Chelmsford11.72 miles away | CCTV, Emergency Lighting, Fire | BAFESSAIB | 4.864 reviews | 22 | No | Strong review scores and regular project posts. | Prospect | |
| Installer 54 | Norwich13.95 miles away | CCTV, Emergency Lighting, Fire | NSISSAIB | 4.7171 reviews | 24 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 43 | Chelmsford14.07 miles away | Access Control, Intruder | NSISSAIB | 4.6101 reviews | 45 | No | Little public activity this year and no roles advertised. | Long Lever Supply customer | Already supplied |
| Installer 37 | Chelmsford17.27 miles away | Access Control, CCTV, Intruder | BAFENSISSAIB | 4.811 reviews | 5 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company J is losing ground to Installer 52, a Luton CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 52 to the prospect list.
- Long Lever Supply supplies 4 of the 8 installers tracked in and around Peterborough, an estimated 76% of local equipment spend.
- 3 of 7 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 2
CCTV
Brand 1
CCTV
Brand 9
Fire
Brand 11
Fire
Brand 12
Intruder
Brand 13
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company J is a mid-tier trade account in East of England, buying predominantly CCTV and Fire. Over the last 12 months they placed 64 orders worth £514k at 27.9% gross margin (+25.1% year on year). Access control is 0.3% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Access control is 0.3% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere.
Prioritised action plan
Cross-sell the access control range with a site survey
HighBusiness development · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle