VC-1056 · Wales
Company I
Account since 8 Jan 2014 · Wrexham · 1 branches · Buyer Mark Oakes
Sales, last 12 months
£1.56m
Gross profit
£430k
Orders placed
211
Days since last order
23
Returns rate
2.30%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
17.6
Best month
£148k
Last 3 months trend
+3.9%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £708,743 | £612,600 | +15.7% | 22.9% | 45.5% peer 43.2% |
| Fire | £295,877 | £250,778 | +18.0% | 28.7% | 19.0% peer 15.8% |
| Intruder | £163,441 | £130,370 | +25.4% | 27.6% | 10.5% peer 14.9% |
| Access Control | £162,494 | £134,745 | +20.6% | 36.5% | 10.4% peer 7.8% |
| Emergency Lighting | £151,483 | £126,199 | +20.0% | 31.0% | 9.7% peer 9.6% |
| Accessories | £76,805 | £66,455 | +15.6% | 41.8% | 4.9% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
1 branches · 2 named contacts
Primary buyer: Mark Oakes, Purchasing manager
Credit status
Good standing
£198,188 of £308,000 limit in use (64%)
Support enquiries
18 in the last 90 days
Technical support tickets raised by branch staff
Training attended
3 of 5 invitations
Product and installation training days
Returns rate
2.30%
Trade average is 2.1% of sales value
Installer Portal activity
19 designs · 19 proposals · 6 opportunities claimed
Last activity 1 Nov 2026
Marketing engagement
Moderate
17% average email open rate — shown only because consent is recorded
Account since
8 Jan 2014
Wales · Wrexham
Contacts
Mark Oakes
Purchasing manager
contact1@companyi.co.uk 01288 568255
Nicola Doyle
Service manager
contact2@companyi.co.uk 01213 956645
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- FacebookProject completed21 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- FacebookContract win19 Oct 2026
Secured a framework agreement with a regional facilities management group.
- LinkedInContract win18 Oct 2026
Announced two new care home fire system installations across the region.
- LinkedInNew hire14 Oct 2026
Welcomed two additional fire alarm engineers to the service team.
- LinkedInEvent21 Sept 2026
Hosted a CPD session on fire detection standards for local contractors.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Security installation engineer
29 Oct 2026Wrexham
A second advert in three months for the same discipline: capacity is being added.
Fire alarm engineer
10 Oct 2026Wrexham
A new role in the same team, suggesting the service side is expanding alongside installations.
Google reviews
Public review score for the company, with the six-month trend.
4.6
from 85 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New office address
15 Jul 2026The registered office moved to a larger unit on the same industrial estate.
Charge registered
14 Apr 2026A charge was registered against new fleet vehicles.
Latest website news
Items the company has published on its own news page.
Service team expanded
13 Oct 2026Two engineers added to cover the growing service and maintenance base.
Fire and life safety division launched
29 Jul 2026A new division covering detection, emergency lighting and compliance.
Care home framework win
23 Jul 2026Two care home sites confirmed for fire system replacement this year.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for security installation engineer in Wrexham points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
No family is materially below the peer median. This account buys close to the full range for its size.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
1 of 6 installers in and around Wrexham buy from Long Lever Supply.
5 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.6
local average 3.8
At or above the local average
Growth, year on year
+18.0%
local average -0.5%
Growing at or ahead of the area
Hiring now
Yes
local 4 of 5
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 126 | Cardiff0.73 miles away | Emergency Lighting, Fire | BAFENSISSAIB | 4.5156 reviews | 44 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 122 | Newport6.06 miles away | CCTV, Fire, Intruder | NSI | 3.9239 reviews | 36 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 110 | Newport6.41 miles away | CCTV, Emergency Lighting, Fire | NSI | 3.4111 reviews | 28 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 116 | Swansea16.21 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 3.1216 reviews | 44 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 111 | Cardiff17.79 miles away | CCTV, Intruder | BAFE | 4.2119 reviews | 38 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company I is losing ground to Installer 122, a Newport CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 122 to the prospect list.
- Long Lever Supply supplies 1 of the 6 installers tracked in and around Wrexham, an estimated 33% of local equipment spend.
- 1 of 5 local installers are growing faster than this account at +17.99% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 1
CCTV
Brand 2
CCTV
Brand 7
Fire
Brand 9
Fire
Brand 15
Intruder
Brand 14
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company I is a top-tier trade account in Wales, buying predominantly CCTV and Fire. Over the last 12 months they placed 211 orders worth £1.56m at 27.6% gross margin (+18.0% year on year). Ordering pattern is steady at 28% gross margin with no material movement in any single category. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Ordering pattern is steady at 28% gross margin with no material movement in any single category.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle