VC-1049 · Yorkshire & North East
Company H
Account since 22 Nov 2019 · Middlesbrough · 3 branches · Buyer Laura Chamberlain
Sales, last 12 months
£850k
Gross profit
£248k
Orders placed
139
Days since last order
21
Returns rate
2.66%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
11.6
Best month
£84k
Last 3 months trend
+0.6%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £293,023 | £227,048 | +29.1% | 24.7% | 34.5% peer 43.2% |
| Fire | £158,676 | £122,870 | +29.1% | 28.9% | 18.7% peer 15.8% |
| Intruder | £133,584 | £103,644 | +28.9% | 27.6% | 15.7% peer 14.9% |
| Access Control | £111,786 | £82,602 | +35.3% | 34.7% | 13.2% peer 7.8% |
| Emergency Lighting | £106,358 | £81,642 | +30.3% | 32.5% | 12.5% peer 9.6% |
| Accessories | £46,505 | £37,396 | +24.4% | 41.6% | 5.5% peer 8.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Laura Chamberlain, Operations director
Credit status
Good standing
£103,224 of £158,000 limit in use (65%)
Support enquiries
3 in the last 90 days
Technical support tickets raised by branch staff
Training attended
2 of 6 invitations
Product and installation training days
Returns rate
2.66%
Trade average is 2.1% of sales value
Installer Portal activity
23 designs · 19 proposals · 1 opportunities claimed
Last activity 21 Dec 2025
Marketing engagement
High
35% average email open rate — shown only because consent is recorded
Account since
22 Nov 2019
Yorkshire & North East · Middlesbrough
Contacts
Laura Chamberlain
Operations director
contact1@companyh.co.uk 01249 241463
Paul Baxter
Service manager
contact2@companyh.co.uk 01163 799834
Emma Hutchings
Branch manager
contact3@companyh.co.uk 01338 529202
Helen Oakes
Systems designer
contact4@companyh.co.uk 01199 503541
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- LinkedInEvent6 Nov 2026
Hosted a CPD session on fire detection standards for local contractors.
- FacebookContract win30 Oct 2026
Secured a framework agreement with a regional facilities management group.
- LinkedInContract win19 Oct 2026
Announced two new care home fire system installations across the region.
- XProduct post17 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInNew hire19 Sept 2026
Welcomed two additional fire alarm engineers to the service team.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Fire alarm engineer
14 Oct 2026Middlesbrough
A new role in the same team, suggesting the service side is expanding alongside installations.
Apprentice security engineer
11 Oct 2026Middlesbrough
A second advert in three months for the same discipline: capacity is being added.
Contracts administrator
28 Sept 2026Middlesbrough
A second advert in three months for the same discipline: capacity is being added.
Google reviews
Public review score for the company, with the six-month trend.
4.6
from 153 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
Charge registered
18 Sept 2026A charge was registered against new fleet vehicles.
New office address
3 May 2026The registered office moved to a larger unit on the same industrial estate.
Accounts filed
1 Mar 2026Accounts were filed on time, with turnover reported as growing.
Latest website news
Items the company has published on its own news page.
Care home framework win
8 Oct 2026Two care home sites confirmed for fire system replacement this year.
Service team expanded
17 Sept 2026Two engineers added to cover the growing service and maintenance base.
Fire and life safety division launched
12 Jun 2026A new division covering detection, emergency lighting and compliance.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for fire alarm engineer in Middlesbrough points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £79,331 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Zero-result searchbiometric fingerprint reader2026-11-02
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data7 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
4 of 8 installers in and around Middlesbrough buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.6
local average 4.2
At or above the local average
Growth, year on year
+29.7%
local average +12.5%
Growing at or ahead of the area
Hiring now
Yes
local 3 of 7
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 102 | Sheffield2.8 miles away | Emergency Lighting, Fire | BAFENSI | 3.1197 reviews | 35 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 97 | Hull7.63 miles away | CCTV, Emergency Lighting, Fire | BAFENSISSAIB | 4.4166 reviews | 17 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 91 | Leeds11.32 miles away | Access Control, CCTV, Intruder | BAFE | 4.5170 reviews | 30 | Yes | Hiring field engineers and posting new contract wins. | Long Lever Supply customer | Already supplied |
| Installer 106 | Sheffield13.52 miles away | CCTV, Fire | SSAIB | 4.673 reviews | 32 | No | Strong review scores and regular project posts. | Long Lever Supply customer | Already supplied |
| Installer 96 | Sheffield16.49 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.7240 reviews | 10 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 93 | Leeds16.79 miles away | Access Control, Emergency Lighting | NSISSAIB | 4.192 reviews | 45 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 108 | Leeds16.8 miles away | Access Control, Emergency Lighting | BAFENSISSAIB | 4.161 reviews | 17 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
AI insights
- Company H is losing ground to Installer 96, a Sheffield CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 96 to the prospect list.
- Long Lever Supply supplies 4 of the 8 installers tracked in and around Middlesbrough, an estimated 80% of local equipment spend.
- 3 of 7 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 2
CCTV
Brand 8
Fire
Brand 7
Fire
Brand 12
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company H is a mid-tier trade account in Yorkshire & North East, buying predominantly CCTV and Fire. Over the last 12 months they placed 139 orders worth £850k at 29.2% gross margin (+29.7% year on year). Returns at 2.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 2.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle