VC-1042 · Yorkshire & North East
Company G
Account since 3 May 2014 · York · 3 branches · Buyer Gareth Baxter
Sales, last 12 months
£804k
Gross profit
£232k
Orders placed
173
Days since last order
7
Returns rate
1.96%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
14.4
Best month
£83k
Last 3 months trend
+17.3%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £364,340 | £292,055 | +24.8% | 25.6% | 45.3% peer 43.2% |
| Intruder | £172,998 | £137,751 | +25.6% | 27.2% | 21.5% peer 14.9% |
| Accessories | £97,851 | £81,017 | +20.8% | 42.9% | 12.2% peer 8.6% |
| Fire | £93,628 | £75,025 | +24.8% | 28.0% | 11.7% peer 15.8% |
| Emergency Lighting | £72,773 | £61,304 | +18.7% | 30.4% | 9.1% peer 9.6% |
| Access Control | £2,214 | £1,735 | +27.6% | 35.9% | 0.3% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
3 branches · 4 named contacts
Primary buyer: Gareth Baxter, Operations director
Credit status
Good standing
£151,379 of £245,000 limit in use (62%)
Support enquiries
10 in the last 90 days
Technical support tickets raised by branch staff
Training attended
1 of 4 invitations
Product and installation training days
Returns rate
1.96%
Trade average is 2.1% of sales value
Installer Portal activity
13 designs · 15 proposals · 2 opportunities claimed
Last activity 23 May 2026
Marketing engagement
High
46% average email open rate — shown only because consent is recorded
Account since
3 May 2014
Yorkshire & North East · York
Contacts
Gareth Baxter
Operations director
contact1@companyg.co.uk 01977 334422
Joanne Mercer
Branch manager
contact2@companyg.co.uk 01387 394211
Kevin Baxter
Branch manager
contact3@companyg.co.uk 01926 149707
Joanne Ellison
Service manager
contact4@companyg.co.uk 01980 413627
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- FacebookContract win4 Nov 2026
Secured a framework agreement with a regional facilities management group.
- XProduct post31 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInEvent15 Oct 2026
Hosted a CPD session on fire detection standards for local contractors.
- LinkedInContract win15 Oct 2026
Announced two new care home fire system installations across the region.
- FacebookProject completed25 Sept 2026
Completed a multi-site intruder and access control rollout for a housing provider.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Contracts administrator
30 Sept 2026York
Two field roles open at once, which usually follows a rising installation order book.
Google reviews
Public review score for the company, with the six-month trend.
4.5
from 82 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
Charge registered
17 Oct 2026A charge was registered against new fleet vehicles.
Accounts filed
8 Sept 2026Accounts were filed on time, with turnover reported as growing.
Latest website news
Items the company has published on its own news page.
Fire and life safety division launched
29 Aug 2026A new division covering detection, emergency lighting and compliance.
Care home framework win
31 Jul 2026Two care home sites confirmed for fire system replacement this year.
Service team expanded
7 Jul 2026Two engineers added to cover the growing service and maintenance base.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for contracts administrator in York points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £64,345 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Zero-result search4K IP camera 12MP sensor2026-10-30
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
5 of 9 installers in and around York buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.5
local average 4.0
At or above the local average
Growth, year on year
+23.9%
local average +17.5%
Growing at or ahead of the area
Hiring now
Yes
local 3 of 8
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 95 | Sheffield0.58 miles away | CCTV, Fire | BAFENSISSAIB | 3.548 reviews | 6 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 106 | Sheffield1.44 miles away | CCTV, Fire | SSAIB | 4.673 reviews | 32 | No | Strong review scores and regular project posts. | Long Lever Supply customer | Already supplied |
| Installer 98 | Middlesbrough7.22 miles away | Access Control, Fire, Intruder | BAFENSISSAIB | 4.9158 reviews | 19 | Yes | Recruiting engineers, consistent with a fuller order book. | Long Lever Supply customer | Already supplied |
| Installer 108 | Leeds11.42 miles away | Access Control, Emergency Lighting | BAFENSISSAIB | 4.161 reviews | 17 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 96 | Sheffield13.36 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.7240 reviews | 10 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 92 | Sheffield13.81 miles away | CCTV, Fire, Intruder | NSISSAIB | 3.2168 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 103 | Leeds16.51 miles away | Access Control, Fire, Intruder | BAFENSISSAIB | 3.8126 reviews | 15 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 99 | Sheffield17.22 miles away | Access Control, Fire, Intruder | BAFESSAIB | 3.5234 reviews | 21 | No | Steady activity: occasional project posts and maintenance offers. | Prospect |
AI insights
- Company G is losing ground to Installer 96, a Sheffield CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 96 to the prospect list.
- Long Lever Supply supplies 5 of the 9 installers tracked in and around York, an estimated 87% of local equipment spend.
- 3 of 8 local installers are growing faster than this account at +23.87% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 4
CCTV
Brand 11
Fire
Brand 10
Fire
Brand 15
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company G is a mid-tier trade account in Yorkshire & North East, buying predominantly CCTV and Intruder. Over the last 12 months they placed 173 orders worth £804k at 28.8% gross margin (+23.9% year on year). Access control is 0.3% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Access control is 0.3% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere.
Prioritised action plan
Cross-sell the access control range with a site survey
HighBusiness development · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle