VC-1028 · Yorkshire & North East
Company E
Account since 17 Aug 2021 · Leeds · 5 branches · Buyer Emma Rowntree
Sales, last 12 months
£1.04m
Gross profit
£283k
Orders placed
192
Days since last order
14
Returns rate
3.71%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
16.0
Best month
£113k
Last 3 months trend
+33.3%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £464,837 | £367,987 | +26.3% | 23.7% | 44.9% peer 43.2% |
| Fire | £214,279 | £180,157 | +18.9% | 29.6% | 20.7% peer 15.8% |
| Intruder | £198,990 | £166,438 | +19.6% | 25.7% | 19.2% peer 14.9% |
| Access Control | £63,892 | £50,004 | +27.8% | 37.1% | 6.2% peer 7.8% |
| Accessories | £47,609 | £39,248 | +21.3% | 41.9% | 4.6% peer 8.6% |
| Emergency Lighting | £46,547 | £38,187 | +21.9% | 31.0% | 4.5% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
5 branches · 4 named contacts
Primary buyer: Emma Rowntree, Technical director
Credit status
Good standing
£160,751 of £232,000 limit in use (69%)
Support enquiries
0 in the last 90 days
Technical support tickets raised by branch staff
Training attended
2 of 5 invitations
Product and installation training days
Returns rate
3.71%
Trade average is 2.1% of sales value
Installer Portal activity
11 designs · 8 proposals · 3 opportunities claimed
Last activity 6 Dec 2025
Marketing engagement
High
54% average email open rate — shown only because consent is recorded
Account since
17 Aug 2021
Yorkshire & North East · Leeds
Contacts
Emma Rowntree
Technical director
contact1@companye.co.uk 01615 882276
Wendy Mercer
Estimator
contact2@companye.co.uk 01352 653489
Teresa Lockwood
Branch manager
contact3@companye.co.uk 01240 395610
Emma Naylor
Estimator
contact4@companye.co.uk 01846 308719
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- LinkedInNew service6 Nov 2026
Launched a planned maintenance package covering emergency lighting compliance.
- LinkedInContract win1 Nov 2026
Announced two new care home fire system installations across the region.
- XProduct post23 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- FacebookProject completed19 Oct 2026
Completed a multi-site intruder and access control rollout for a housing provider.
- LinkedInNew hire25 Sept 2026
Welcomed two additional fire alarm engineers to the service team.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Apprentice security engineer
30 Oct 2026Leeds
Hiring after a period with no vacancies, consistent with work already contracted.
Contracts administrator
16 Oct 2026Leeds
A new role in the same team, suggesting the service side is expanding alongside installations.
Google reviews
Public review score for the company, with the six-month trend.
4.6
from 113 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
Charge registered
17 May 2026A charge was registered against new fleet vehicles.
New office address
13 Feb 2026The registered office moved to a larger unit on the same industrial estate.
Latest website news
Items the company has published on its own news page.
Fire and life safety division launched
28 Oct 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
6 Sept 2026Two engineers added to cover the growing service and maintenance base.
Care home framework win
22 Aug 2026Two care home sites confirmed for fire system replacement this year.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for apprentice security engineer in Leeds points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £112,651 a year of spend in these families is going to another distributor, measured against the top-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
No website activity recorded for this account in the last 14 days.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data8 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
6 of 9 installers in and around Leeds buy from Long Lever Supply.
3 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.6
local average 3.8
At or above the local average
Growth, year on year
+23.1%
local average +16.9%
Growing at or ahead of the area
Hiring now
Yes
local 1 of 8
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 95 | Sheffield3.08 miles away | CCTV, Fire | BAFENSISSAIB | 3.548 reviews | 6 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 96 | Sheffield4.16 miles away | CCTV, Fire, Intruder | NSISSAIB | 4.7240 reviews | 10 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 92 | Sheffield5.22 miles away | CCTV, Fire, Intruder | NSISSAIB | 3.2168 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 106 | Sheffield5.26 miles away | CCTV, Fire | SSAIB | 4.673 reviews | 32 | No | Strong review scores and regular project posts. | Long Lever Supply customer | Already supplied |
| Installer 102 | Sheffield7.35 miles away | Emergency Lighting, Fire | BAFENSI | 3.1197 reviews | 35 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 100 | Hull8.59 miles away | Access Control, CCTV, Fire | BAFENSISSAIB | 3.3172 reviews | 45 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 104 | Leeds13.99 miles away | Access Control, CCTV, Emergency Lighting | SSAIB | 3.9169 reviews | 43 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 108 | Leeds17.32 miles away | Access Control, Emergency Lighting | BAFENSISSAIB | 4.161 reviews | 17 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
AI insights
- Company E is losing ground to Installer 96, a Sheffield CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 96 to the prospect list.
- Long Lever Supply supplies 6 of the 9 installers tracked in and around Leeds, an estimated 88% of local equipment spend.
- 3 of 8 local installers are growing faster than this account at +23.06% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 5
CCTV
Brand 7
Fire
Brand 8
Fire
Brand 14
Intruder
Brand 12
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company E is a top-tier trade account in Yorkshire & North East, buying predominantly CCTV and Fire. Over the last 12 months they placed 192 orders worth £1.04m at 27.3% gross margin (+23.1% year on year). Returns at 3.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 3.7% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle