VC-1021 · Scotland
Company D
Account since 30 Aug 2017 · Edinburgh · 4 branches · Buyer Laura Hutchings
Sales, last 12 months
£1.08m
Gross profit
£303k
Orders placed
329
Days since last order
24
Returns rate
3.13%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
27.4
Best month
£123k
Last 3 months trend
+25.2%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £513,875 | £450,761 | +14.0% | 24.3% | 47.6% peer 43.2% |
| Intruder | £188,017 | £155,377 | +21.0% | 27.9% | 17.4% peer 14.9% |
| Fire | £176,058 | £155,812 | +13.0% | 28.8% | 16.3% peer 15.8% |
| Accessories | £120,556 | £105,572 | +14.2% | 41.0% | 11.2% peer 8.6% |
| Emergency Lighting | £78,672 | £70,028 | +12.3% | 31.4% | 7.3% peer 9.6% |
| Access Control | £2,369 | £1,974 | +20.0% | 35.0% | 0.2% peer 7.8% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
4 branches · 4 named contacts
Primary buyer: Laura Hutchings, Operations director
Credit status
Good standing
£119,264 of £216,000 limit in use (55%)
Support enquiries
3 in the last 90 days
Technical support tickets raised by branch staff
Training attended
1 of 9 invitations
Product and installation training days
Returns rate
3.13%
Trade average is 2.1% of sales value
Installer Portal activity
12 designs · 10 proposals · 2 opportunities claimed
Last activity 25 Oct 2026
Marketing engagement
Moderate
19% average email open rate — shown only because consent is recorded
Account since
30 Aug 2017
Scotland · Edinburgh
Contacts
Laura Hutchings
Operations director
contact1@companyd.co.uk 01899 545232
Teresa Farrell
Systems designer
contact2@companyd.co.uk 01468 159742
Kevin Mercer
Systems designer
contact3@companyd.co.uk 01898 978503
Nicola Kaur
Estimator
contact4@companyd.co.uk 01936 649869
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- XProduct post25 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInContract win22 Oct 2026
Announced two new care home fire system installations across the region.
- FacebookContract win13 Oct 2026
Secured a framework agreement with a regional facilities management group.
- LinkedInNew service27 Sept 2026
Launched a planned maintenance package covering emergency lighting compliance.
- LinkedInNew hire23 Sept 2026
Welcomed two additional fire alarm engineers to the service team.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Fire alarm engineer
4 Oct 2026Edinburgh
A second advert in three months for the same discipline: capacity is being added.
Service and maintenance engineer
2 Oct 2026Edinburgh
A second advert in three months for the same discipline: capacity is being added.
Google reviews
Public review score for the company, with the six-month trend.
4.7
from 214 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New office address
6 Oct 2026The registered office moved to a larger unit on the same industrial estate.
Charge registered
17 Apr 2026A charge was registered against new fleet vehicles.
Latest website news
Items the company has published on its own news page.
Care home framework win
10 Oct 2026Two care home sites confirmed for fire system replacement this year.
Fire and life safety division launched
22 Jul 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
17 Jul 2026Two engineers added to cover the growing service and maintenance base.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for fire alarm engineer in Edinburgh points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £129,596 a year of spend in these families is going to another distributor, measured against the top-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Zero-result searchmifare access control reader2026-11-08
- Zero-result searchaspirating smoke detection unit2026-11-05
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data6 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
4 of 7 installers in and around Edinburgh buy from Long Lever Supply.
3 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.7
local average 3.7
At or above the local average
Growth, year on year
+14.9%
local average +2.8%
Growing at or ahead of the area
Hiring now
Yes
local 3 of 6
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 133 | Dundee0.57 miles away | Access Control, Emergency Lighting, Intruder | BAFENSISSAIB | 3.9106 reviews | 27 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 129 | Dundee1.71 miles away | Emergency Lighting, Fire | BAFESSAIB | 3.2137 reviews | 30 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 135 | Aberdeen5.97 miles away | CCTV, Fire | BAFE | 4.2181 reviews | 4 | Yes | Hiring field engineers and posting new contract wins. | Prospect | |
| Installer 131 | Edinburgh7.72 miles away | Fire, Intruder | BAFESSAIB | 3.423 reviews | 16 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 132 | Stirling12.36 miles away | CCTV, Fire | NSI | 3.1206 reviews | 6 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 144 | Glasgow15.13 miles away | CCTV, Emergency Lighting, Intruder | NSI | 4.6227 reviews | 38 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company D is losing ground to Installer 135, a Aberdeen CCTV installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 135 to the prospect list.
- Long Lever Supply supplies 4 of the 7 installers tracked in and around Edinburgh, an estimated 88% of local equipment spend.
- 2 of 6 local installers are growing faster than this account at +14.9% year on year.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 3
CCTV
Brand 4
CCTV
Brand 9
Fire
Brand 10
Fire
Brand 15
Intruder
Brand 13
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company D is a top-tier trade account in Scotland, buying predominantly CCTV and Intruder. Over the last 12 months they placed 329 orders worth £1.08m at 28.1% gross margin (+14.9% year on year). Access control is 0.2% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Access control is 0.2% of spend against a 7.8% peer average — the range is almost certainly being sourced elsewhere.
Returns at 3.1% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Cross-sell the access control range with a site survey
HighBusiness development · Next 30 days
Invite to the next product training day
LowTraining team · Next training cycle