VC-1007 · London & South East
Company B
Account since 14 Apr 2017 · Basildon · 2 branches · Buyer Nicola Pemberton
Sales, last 12 months
£456k
Gross profit
£133k
Orders placed
77
Days since last order
12
Returns rate
2.93%
Order frequency and value
Monthly orders and sales across the last 24 months.
Orders per month
6.4
Best month
£49k
Last 3 months trend
+6.5%
Category mix against similar installers
Share of the account's spend by category, benchmarked against the trade base average.
| Category | Sales LTM | Prior year | Change | Margin | Share of spend vs similar installers |
|---|---|---|---|---|---|
| CCTV | £191,651 | £154,916 | +23.7% | 24.5% | 42.1% peer 43.2% |
| Fire | £77,576 | £62,811 | +23.5% | 28.7% | 17.0% peer 15.8% |
| Access Control | £60,325 | £47,815 | +26.2% | 35.3% | 13.2% peer 7.8% |
| Intruder | £46,629 | £36,340 | +28.3% | 26.6% | 10.2% peer 14.9% |
| Accessories | £43,326 | £33,496 | +29.4% | 43.1% | 9.5% peer 8.6% |
| Emergency Lighting | £36,191 | £29,615 | +22.2% | 31.4% | 7.9% peer 9.6% |
Account activity and commercial position
Everything the platform holds about this account beyond order value, including where consent has — and has not — been recorded.
Branches & contacts
2 branches · 3 named contacts
Primary buyer: Nicola Pemberton, Contracts manager
Credit status
Good standing
£74,238 of £107,000 limit in use (69%)
Support enquiries
7 in the last 90 days
Technical support tickets raised by branch staff
Training attended
4 of 6 invitations
Product and installation training days
Returns rate
2.93%
Trade average is 2.1% of sales value
Installer Portal activity
27 designs · 23 proposals · 5 opportunities claimed
Last activity 5 Nov 2025
Marketing engagement
Low
4% average email open rate — shown only because consent is recorded
Account since
14 Apr 2017
London & South East · Basildon
Contacts
Nicola Pemberton
Contracts manager
contact1@companyb.co.uk 01496 493734
Wendy Kaur
Estimator
contact2@companyb.co.uk 01116 487787
Daniel Doyle
Branch manager
contact3@companyb.co.uk 01744 799309
Public activity and signals
The company's recent public activity, and the concrete actions it suggests. All of it is sample data, and none of it comes from an individual's personal profile.
Sample dataCompany-level public activity only, compiled from illustrative sources for this demonstration.
LinkedIn and social posts
The last 5 company posts. Company pages only, never an individual's profile.
- XProduct post31 Oct 2026
Promoted the new analytics CCTV range due into stock this quarter.
- LinkedInContract win20 Oct 2026
Announced two new care home fire system installations across the region.
- FacebookContract win18 Oct 2026
Secured a framework agreement with a regional facilities management group.
- LinkedInEvent16 Oct 2026
Hosted a CPD session on fire detection standards for local contractors.
- LinkedInNew service14 Oct 2026
Launched a planned maintenance package covering emergency lighting compliance.
Roles advertised
Public job adverts from the company, with what each one usually signals.
Fire alarm engineer
11 Oct 2026Basildon
Two field roles open at once, which usually follows a rising installation order book.
Google reviews
Public review score for the company, with the six-month trend.
4.6
from 159 Google reviews
Recent reviews mention quick delivery and helpful trade counter staff.
Companies House
Recent register changes and filings for the company.
New office address
17 Aug 2026The registered office moved to a larger unit on the same industrial estate.
New director
23 Feb 2026A second director was appointed during the last quarter.
Latest website news
Items the company has published on its own news page.
Care home framework win
17 Sept 2026Two care home sites confirmed for fire system replacement this year.
Fire and life safety division launched
5 Sept 2026A new division covering detection, emergency lighting and compliance.
Service team expanded
24 Aug 2026Two engineers added to cover the growing service and maintenance base.
AI signals
The public activity above turned into the actions worth taking, each with the reason it was raised.
Offer the fire and emergency lighting range with BS 5839 training
HighCompany posts announce new care home fire contracts, so fire detection, emergency lighting and a BS 5839 refresher are the natural next conversation.
Category manager · Next 14 days
Review the credit limit and invite the design team to the Installer Portal
MediumThe open advert for fire alarm engineer in Basildon points to growth, so more project work is likely and the limit and portal access should be reviewed.
Regional account manager · Next 30 days
How this would work live. In a live version, company posts would come from an approved social data provider or the customer's own consent, alongside Google reviews, job advert data, Companies House and website news. Links and handles would come from the customer's account record in the ERP, or be picked up automatically from the links on the installer's own website. Personal profiles are never collected.
Open actions
What the rules are saying about this account today, with the evidence and the value at stake.
Nothing is open on this account today. No rule is firing.
Basket gaps
Spend by product family against the median for installers of the same size. Amber is spend going elsewhere.
An estimated £5,995 a year of spend in these families is going to another distributor, measured against the mid-tier median. The marker is the peer median.
Recent website signals
What this account has been looking at, pricing and leaving behind on the trade website.
- Repeat product viewBrand 10 Addressable Fire Panel viewed on 6 separate days£4,1642026-10-28
- Quote not convertedQuote VC-Q4575: 13 × Brand 3 Network Video Encoder, sent 6 days ago and not yet ordered£3,6292026-10-28
Basket, quote, search and product-view events from the trade website. None of this appears in the ERP reports.
Local competition
Other installers working the same area and trades, how this account compares with them, and where the next conversation should start. All sample data, from public business sources in a live version.
Sample data5 other installers in the same area and trades, from the fictional installer base.
Long Lever Supply share of this area
2 of 6 installers in and around Basildon buy from Long Lever Supply.
4 of the installers tracked locally are not supplied by Long Lever Supply.
This account against its local peers
Google rating
4.6
local average 3.8
At or above the local average
Growth, year on year
+24.9%
local average +4.4%
Growing at or ahead of the area
Hiring now
Yes
local 2 of 5
Recruiting alongside local peers
| Company | Town and distance | Trades | Accreditations | Engineers | Hiring now | Recent public signal | Status | ||
|---|---|---|---|---|---|---|---|---|---|
| Installer 8 | Croydon7.06 miles away | Emergency Lighting, Fire | BAFENSI | 4.335 reviews | 5 | No | Little public activity this year and no roles advertised. | Prospect | |
| Installer 1 | Basildon9.78 miles away | CCTV, Emergency Lighting | BAFENSISSAIB | 3.982 reviews | 14 | No | Steady activity: occasional project posts and maintenance offers. | Prospect | |
| Installer 6 | Reading10.91 miles away | Emergency Lighting, Fire | SSAIB | 3.5127 reviews | 23 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect | |
| Installer 2 | Reading12.64 miles away | CCTV, Intruder | BAFESSAIB | 3.667 reviews | 28 | No | Steady activity: occasional project posts and maintenance offers. | Long Lever Supply customer | Already supplied |
| Installer 15 | Basildon15.06 miles away | Access Control, CCTV, Intruder | NSISSAIB | 3.9157 reviews | 39 | Yes | Recruiting engineers, consistent with a fuller order book. | Prospect |
AI insights
- Company B is losing ground to Installer 6, a Reading emergency lighting installer that is hiring, growing and not supplied by Long Lever Supply: protect the account with a review call and add Installer 6 to the prospect list.
- Long Lever Supply supplies 2 of the 6 installers tracked in and around Basildon, an estimated 54% of local equipment spend.
- 2 of 5 local installers are recruiting, against this account's own open roles.
How this would work live. In a live version this would use public business data only: Companies House filings filtered by security installation SIC codes, Google business listings, and the NSI, SSAIB and BAFE public registers of approved companies. Company level only, never personal profiles.
Preferred brands and ranges
Where this account's spend sits across the manufacturer ranges.
Brand 5
CCTV
Brand 3
CCTV
Brand 11
Fire
Brand 10
Fire
Brand 14
Intruder
Brand 15
Intruder
AI account assessment
Interpretation of the movements above, the possible causes, and the actions the sales team should take.
AI account assessment
Company B is a mid-tier trade account in London & South East, buying predominantly CCTV and Fire. Over the last 12 months they placed 77 orders worth £456k at 29.2% gross margin (+24.9% year on year). Returns at 2.9% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs. The account is expanding faster than the trade average and is a candidate for range extension rather than recovery work.
Possible causes
Returns at 2.9% sit above the 2.1% trade average, which can point to specification or installation issues on recent jobs.
Prioritised action plan
Invite to the next product training day
LowTraining team · Next training cycle