Point 1
Orders are 24 days late against a usual 4.86-day rhythm, worth £38,508.52 per month
“I noticed it's been 24 days since your last order with us, which is well outside your usual rhythm of around every 5 days, is everything alright on site?”
Back to the account
Call briefing · VC-1315 · London & South East
Company AT
Sutton · Emma Tremaine · prepared 9 November
Fictitious example · real build
Who they are
Company AT (ref VC-1315) is a trade installer based in Sutton with 3 branches, buying from Long Lever Supply since January 2024 through technical director Emma Tremaine. Sales over the last twelve months stand at £462,102.21, down 11.42% on the prior year's £521,704.85. They order on a tight rhythm, typically every 4.86 days with orders placed in all 12 of the last 12 months, and they sit in good standing with 66.72% of their £152,000 credit limit drawn.
How they buy
- Sales LTM £462,102.21, down 11.42% year on year from £521,704.85
- 75 orders in the last 12 months, average order value £6,161.36
- Typical gap between orders is 4.86 days, but it has now been 24 days since the last order
- Credit used is 66.72% of a £152,000 limit, good standing, returns rate 0.89%
What has changed
- CCTV down 12.53% at £221,116 against £252,796 a year ago
- Fire down 10.26% at £88,776 against £98,931 a year ago
- Emergency Lighting down 10.64% at £62,348, with margin down to 29.88% from 31.31% a year ago
- Accessories down 13.46% at £32,241 against £37,256 a year ago
What they have done on the trade site
Searches, quotes and baskets that never reach the ERP.
- Abandoned basket of £3,310.88 left on 2026-10-29 (12 days ago), containing 4 x Brand 1 Network Video Encoder and 5 x Brand 6 PTZ Speed Dome Camera
Where the spend is going elsewhere
Across the three largest gaps, Company AT is spending £82,158.28 less than the peer median in the same size band, with the biggest single gap in Access hardware where they spend only £43.91 against a peer median of £38,918.59. Door entry and Cabling show similar patterns, at gaps of £25,489.36 and £17,794.24 respectively, suggesting this spend is currently going to another supplier.
Offer: Access hardware + Cameras, led by Brand 21 Turnstile Gate Controller, attached to the Cameras they already buy
Open actions on this account
- Call Company AT: orders are 24 days late against their usual 5-day rhythm, worth £38,508.52 per month, due Thu 12 Nov
- Call Company AT about the basket left on the website, £3,310.88 at stake, due tomorrow
How previous actions went
- The one prior lapsing-account call on this record was measured and won back in full, a 100% win rate recovering £15,895.66. That call, made on 2026-10-16, addressed orders falling behind their usual rhythm, the same issue flagged again today.
Work coming up in their area
- No installers are currently tracked as hiring within 25 miles of this account, so there is not enough data on nearby tenders or planning activity this week. Separately, local competition data shows Installer 11, a Croydon CCTV installer not supplied by Long Lever Supply, is hiring and growing faster than Company AT; a live version of this platform would also list tenders and planning applications near their postcode.
Raise these three
Point 2
Abandoned basket of £3,310.88 left on the website on 29 October
“I saw you had some encoders and PTZ cameras sitting in your basket worth £3,310.88, shall I get that order moving for you?”
Point 3
Access hardware spend gap of £38,874.68 against the peer median
“Most installers your size are spending close to £38,900 a year on access hardware with us, but you're on £43.91, is that something you're buying elsewhere?”
Watch out
Google reviews have slipped to an average of 3.8 in November 2026 from 4.3 in June 2026, with recent comments citing slow call-outs and delays waiting on spare parts, which could make the buyer defensive if service issues come up during the call.
Written from the account’s order history, product mix, trade-site activity and action log. Every figure was calculated by the platform before it was written up. Fictional demonstration data.