Long Lever Intelligence 360·Demonstration only: all companies, people and figures are fictionalNo real business data is used. Any resemblance to a real business is coincidental.

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Long Lever Intelligence 360

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Call briefing · VC-1217 · East of England

Company AF

Luton · Vikram Sutcliffe · prepared 9 November

Fictitious example · real build

Who they are

Company AF is a trade installer based in Luton, operating 2 branches, and has traded with Long Lever Supply since 2 May 2023. Over the last 12 months they spent £1,788,890.05, down 1.02% on the £1,807,248.77 spent the prior year, across 296 orders at an average order value of £6,043.55. They order on a very frequent rhythm, with orders placed in all 12 of the last 12 months and a typical gap of just 1.23 days between orders, though their most recent order was 21 days ago. Credit sits in good standing, with £323,509 drawn against a £530,000 limit, 61.04% utilised.

How they buy

  • Sales LTM £1,788,890.05, down 1.02% on £1,807,248.77 the prior year.
  • 296 orders in the last 12 months at an average order value of £6,043.55.
  • Orders placed in all 12 of the last 12 months, with a typical gap of 1.23 days between orders.
  • Credit used stands at £323,509 of a £530,000 limit, 61.04% utilised, in good standing.

What has changed

  • Cabling spend has fallen 72.24% to £3,080.90.
  • Intruder margin has dropped to 25.85%, from 27.72% a year ago, a fall of 1.87 margin points.
  • Cameras spend is down 11.2% to £339,727.16, last bought 30 August 2026.
  • Accessories spend is down 6.18% to £187,870.62.

What they have done on the trade site

Searches, quotes and baskets that never reach the ERP.

  • Searched but did not buy: Brand 18 Emergency Downlight, worth £3,421.99, on 28 October 2026, 13 days ago.

Where the spend is going elsewhere

Cabling spend is just £3,080.90 against a peer median of £23,167.18 for installers in the same size band, leaving a gap of £20,086.28. Given they still buy cameras and other core categories from Long Lever Supply, this spend is likely going to another cabling supplier rather than being lost entirely (inference).

Offer: Cabling and Cameras bundle, led with Brand 27 Camera Mounting Bracket.

Open actions on this account

  • Call Company AF: orders are 21 days late against their usual 1-day rhythm, worth £149,074.17 per month, owner C. Rowe, due Thu 12 Nov.
  • Call Company AF about the Brand 18 Emergency Downlight priced on the website, £3,421.99 at stake, owner C. Rowe, due tomorrow.

How previous actions went

  • not enough data

Work coming up in their area

  • Local tracking shows 5 installers around Luton, of which Long Lever Supply supplies 4, an estimated 88% of local equipment spend, and 3 of those 5 are growing faster than Company AF's -1.02% year-on-year trend, including Installer 42, a Chelmsford CCTV installer that is hiring and growing but not currently supplied by Long Lever Supply. In a live version this section would also list tenders and planning applications near their postcode.

Raise these three

Point 1

Orders are 21 days late against their usual 1-day rhythm, worth £149,074.17 per month.

“I noticed your orders have gone quiet for 21 days against your usual pattern of ordering roughly every day or so, worth around £149,074.17 a month to you, is everything on track on site at the moment?”

Point 2

They searched for the Brand 18 Emergency Downlight, worth £3,421.99, but have not yet ordered it.

“I saw you'd looked at the Brand 18 Emergency Downlight on the trade site, worth £3,421.99, shall I get a quote over to you today?”

Point 3

Cabling spend has fallen to £3,080.90, a gap of £20,086.28 against the peer median of £23,167.18.

“Your cabling spend has dropped right down to £3,080.90 this year, well below the £23,167.18 typical for installers your size, shall we put together a cabling and cameras bundle built around the Brand 27 Camera Mounting Bracket?”

Watch out

Returns are running at 3.65% against a 2.1% trade average, which is worth raising calmly in case it points to a stock or spec issue affecting the account.

Written from the account’s order history, product mix, trade-site activity and action log. Every figure was calculated by the platform before it was written up. Fictional demonstration data.

Long Lever Intelligence 360 · Fictitious example, real build. A demonstration of a platform we’ve built, shown with entirely fictional sample data under the Long Lever name. Every company, person, brand and figure is invented: customers are shown as Company A, Company B and so on, and no real business’s details have been used. No live data is read from any ERP, trade website or integration layer.